Popular TikToker Mellovibes has never been afraid of bold ambitious moves. That’s why he is bringing his charisma and star power to host a virtual music festival, dubbed the Artists World Tour TikTok Live series.

The series, which kicks off on October 24, will feature dancehall and reggae acts from all over the globe performing non-stop on the platform over a 72 hour period.

“This landmark event will bring the spontaneous energy of a live virtual dancehall-reggae event to your home! This is a new era of entertainment where we have emerging artistes coming together to make connections and combine their energies. This is free, I am not selling tickets because my mission is to connect different people, connect markets, bridge barriers,” Mello Vibes, whose real name is Melvin Grey, said.

He added that this event provides the opportunity for artistes to promote their music to an estimated three million followers over a three-day period.

“This event will provide a platform where fans and artists can come together to celebrate what we love about TikTok, where the power of the platform’s music discovery will play out in different locations over the world over a three day period,” he said.

The Artists World Tour TikTok Live series will take place between October 24 – 26, 2025 on @1MelloVibes LIve TikTok platform.

This inaugural event aims to give artistes from all over the world to perform one to three songs from their location during @1MelloVibes TIKTOK live and at a scheduled time considering the different country time zones.

The event will feature performances from Jah Mason (Jamaica), Ginjah (USA), Hawkeye (Jamaica), DJ Chiqui Dub (Panama), Lenn Hammond (Canada), Yaa Shondem (Ghana), Ras Charmer (Ghana), DJ Shenkez 254 (Kenya), Style X (Canada), Don Juvi (Costa Rica), Ras Frazer Jr ( USA), Sunshine Velvet (Jamaica), Queen Kamala (USA), Nastic RastaFari (Jamaica), Mr Lexx (USA) and Nesbeth (Jamaica).

The US-based Mello Vibes officially hit the one million followers benchmark on TikTok, powered by his amazing, animated reaction videos to dancehall and reggae songs – delivered in an authentic Jamaican style using the local dialect and peppered with trendy slang words.

The event is being executed in collaboration with BrandFluenzer Agency.

“This is just the beginning, and we can’t wait for everyone to experience what we have planned,” Mello Vibes added.

In addition to the live music, attendees can expect to ‘live chat’ with artistes during the live broadcast feed.

“We encourage fan engagement to connect live with their favorite artists. My brand is global, with over 1.5 million followers spread across all social media platforms, connecting people and highlighting talent from all over the world is what I do,” he said.