Dancehall kingpin Masicka has stepped in to play his part in assisting those who have been affected by the devastation of Hurricane Melissa.

His charitable arm, the MADE Foundation has launched phase 1 of a major relief effort aimed at supporting communities which have been impacted by the hurricane.

In an exclusive interview with Observer Online on Sunday, Masicka shared why he decided to assist.

“Jamaica is home. Anytime the people are hurting, I feel that too. When I saw the devastation after Hurricane Melissa, I couldn’t just sit back and watch. We might celebrate the music and the success, but at the core, it’s about community — about standing with each other when times get rough. That’s what the MADE Foundation is really about, making a difference in whatever way we can, and showing that we care beyond the music.”

None of the Keys deejay’s immediate family members were affected by the hurricane.

“Thankfully, my immediate family is okay, but I have friends and supporters from St Elizabeth who were hit hard. Some lost their homes, their farms, even basic things like access to water and electricity. Hearing their stories and seeing the footage really brought it home for me. That’s when I knew the Foundation had to step in and be part of the solution,” Masicka disclosed.

The MADE Foundation has identified St Elizabeth as one of the first parishes to receive assistance. After consultations with representatives from Member of Parliament Floyd Green’s office, Masicka and his team were informed of the most urgent needs on the ground and immediately went into action to deliver essential supplies and materials.

In this first phase of relief, the MADE Foundation will provide:

•   Food supplies

•   Building materials

•   Steel and cement

As part of their long standing relationship, Red Stripe has also extended its support to the MADE Foundation’s relief efforts joining in the mission to bring aid and hope to affected communities.

Longtime friend and hit-making producer Mario Dunwell has also pledged his support.

“Jamaica is home, and Out of Many, We Are One,” said Masicka. “Through the MADE Foundation, we’re committed to helping rebuild communities and stand united as a people during this time of need.”

The MADE Foundation will continue to assess additional parishes and expand its outreach as part of an ongoing national effort to bring relief and recovery to those affected by Hurricane Melissa.

This is not the first time that Masicka has embarked on a philanthropic effort.

“Over the years, I’ve always tried to give back in different ways. I’ve donated computers to Calabar High, organised several back-to-school treats, and supported various youth initiatives and assisted families because I believe in building from the ground up. So, this charitable effort isn’t new — it’s something that’s always been a part of who I am. The MADE Foundation is just a way to put structure behind that mission and continue doing the work on a larger scale,” said Masicka, while adding that the parish of St Elizabeth has always been supportive of his career.

“St Elizabeth has always shown me love — I was performing there before I even started doing shows in Kingston. They’ve been my day-one supporters, and my last show in Jamaica was actually in Black River in August, so this initiative really hits close to home for me.”

The MADE Foundation was established by Masicka to empower and uplift communities through education, youth mentorship, and crisis support. The Foundation’s mission is to inspire growth, provide opportunities, and create lasting change throughout Jamaica and the Caribbean.