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Associated Brands pledges US$500,000 in Hurricane Melissa relief support to Jamaica
Nicholas Lok Jack, Executive Chairman of Associated Brands Industries Limited
Latest News, News
November 4, 2025

Associated Brands pledges US$500,000 in Hurricane Melissa relief support to Jamaica

Nicholas Lok Jack, Executive Chairman of Associated Brands Industries Limited (ABIL), has announced that the company — owners of popular brands Sunshine Snacks, Charles Chocolates, Devon Biscuits and Sunshine Cereals — has pledged US$500,000 in humanitarian relief to support the people of Jamaica in the aftermath of Hurricane Melissa.

The contribution includes US$250,000 in cash to the Sandals Foundation and a further US$250,000 in food and snack products to be distributed through multiple agencies across the most severely impacted communities.

“Jamaica holds a very special place in our hearts,” said Lok Jack. “It is home to over 500 dedicated Jamaicans who are part of our family through Confectionery and Snacks (Jamaica) Limited, and we remain steadfastly committed to them and to this beautiful nation. The courage, resilience and ‘Tallawah’ spirit of the Jamaican people in the face of hardship continue to inspire us all. We want Jamaica to know — we stand with you, shoulder to shoulder, as you rebuild stronger than ever.”

Lok Jack added that the partnership with the Sandals Foundation was a natural choice given its deep community presence and effectiveness in deploying aid throughout the Caribbean.

“We have partnered with the Sandals Foundation because of their proven ability to reach those most in need in a structured, credible, and compassionate way,” he said. “They represent the kind of leadership and authenticity that this moment calls for.”

Adam Stewart, Executive Chairman of Sandals Resorts International, expressed gratitude for ABIL’s regional solidarity and timely support.

“We are deeply thankful to Nicholas Lok Jack and the ABIL team for this powerful act of generosity,” said Stewart. “When tragedy strikes, it reminds us that the Caribbean is one family. ABIL’s compassion and swift action show the true strength of regional unity and care for our people.”

Heidi Clarke, Executive Director of the Sandals Foundation, highlighted how the partnership will bring immediate and tangible help to affected families.

“The needs across Jamaica are great, but so too is the heart of our people,” Clarke said. “With ABIL’s support, we’ll be able to deliver food, comfort, and hope to communities that have suffered the most. This partnership reflects what the Caribbean is all about—coming together in times of challenge to lift each other up.”

ABIL said its pledge underscores its long-standing commitment to the Caribbean and its people, reaffirming that compassion and community are at the heart of its mission.

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Associated Brands Industries Limited Hurricane Melissa hurricane relief Nicholas Lok Jack
{"jamaica-observer":"Jamaica Observer"}
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