KINGSTON, Jamaica — Dancer-turned-entrepreneur Sherine Scarlett, known to her supporters as Sher Luxury Doll, is stepping up to deliver critical aid to communities devastated by Category Five Hurricane Melissa.

Through her business, Sher Luxury Beauty, and with the support of others, Scarlett and her team have already distributed 500 care packages to families in the Westmoreland communities of Petersfield, Bluefields, and Savanna-la-Mar, as well as St Elizabeth.

“I hate to see kids crying and people crying, and I know that I can help,” Scarlett told Observer Online on Friday. Emphasising that her relief effort is purely a personal philanthropic initiative, not a large organisation, she added, “It’s not no bag of money, it’s just the goodness of my heart make mi a try fi help out because, trust me, the people need the help.”

Noting that Jamaicans have always supported her business, she said it is important to help others.

“People support me naturally long before mi did stop dance… So for me, the support that they always giving me, and even now with my products— I ship products daily straight throughout Jamaica— so if I can give back from what they have given me, I have no problem doing that,” she shared.

Scarlett explained that her team is making a deliberate effort to reach the hardest-hit areas, often travelling into “crevices” and difficult-to-access lanes that large relief trailers cannot reach.

With hopes of helping more impacted residents, she is seeking further donations to continue her relief initiative.

“Where we go, people say it’s the first they see people there. We’re going in the… crevices where we know them nah go get fi go…We’re using bus and cars and vans and we try to go in some areas that most persons are not gonna think to go to help. I would love to go back and try to go to more and more of those communities to help,” she said.

Those interested in aiding in the initiative can do so by donating food items, water, sanitary products, clothing, blankets, tarpaulin, or cash. Interested persons can find donation details on her Instagram pages, @sherluxurydolll or @sherluxurybeautybar, or can contact her via WhatsApp at (876)-420-6016.

Sherine Scarlett hands over a shoe to one of the children whose family was impacted by Hurricane Melissa which hit the island last week.

Sherine Scarlett hands out much needed supplies to residents who were impacted by Category Five Hurricane Melissa.

Sherine Scarlett, more popularly known as Sher Luxury Doll, and her team have so far distributed 500 packages to families impacted by Category Five Hurricane Melissa.