The 2025 Specialty Equipment Market Association (SEMA) Show once again proved why it’s the industry’s premier stage for innovation, as Ford, Honda, Nissan, and Toyota presented a week of major announcements, product launches, and exclusive vehicle unveilings at Las Vegas Convention Center venue, Nevada, on November 4 through 7.

“The SEMA Show stands as the global hub for automotive innovation and commerce. It brings together leaders and visionaries to shape strategies that will define the future of mobility and after-market growth worldwide,” said Mike Spagnola, president and CEO, SEMA, at the show’s opening ceremony.

With SEMA centred on after-market modifications, Ford took the opportunity to reveal their 300T kit for the Ford Maverick pickup. Available in 2026, the 50-state legal turbo kit increases power on the Maverick to 300bhp and 317lb/ft of torque.

Honda Racing Corporation USA (HRC), the North American racing arm for both Honda and Acura, displayed eight vehicles between the two brands, all equipped with prototype parts, offering upgraded performance across a variety of uses, from street to track and off-road.

SEMA saw the global début of HRC’s Civic Type R Rally XP, a converted FL5 Civic Type R built to compete in the two-wheel drive class of the American Rally Association.

For the first time on American soil, Honda displayed the Civic Type R Super GT variant that has been racing in the 2025 Autobacs Super GT Series. It joined the Civic Type R TCR, which is a turnkey factory racecar that can be purchased, and Alex Palou’s Indy 500-winning Honda-powered hybrid IndyCar.

For those wanting a more sedate off-roading experience, the Passport TrailSport HRC Concept contained a comprehensive suite of enhancements across performance, protection, lighting, and utility engineered to enhance the off-road terrain and overlanding exploration abilities of the 2026 Honda Passport TrailSport.

At the same time, the twin-turbocharged V6-powered Baja Passport race truck showed what is ultimately possible for Honda’s compact SUV.

Acura displayed its Integra Type S HRC Prototype, featuring newly developed HRC prototype performance parts for street and track, and ARX-06 IMSA GTP Prototype racecar.

Pickups and off-roading continue to be SEMA hot points, and Nissan leaned heavily into the sector with special builds of the full-size SUV Armada and Patrol, plus the Frontier. The Armada was turned into the Dune Patrol, a homage to Nissan’s desert racing history, containing all the gear necessary for extreme off-road events. The 1990 Y60-generation Patrol had a Forsberg Racing 1,000bhp 4.8-litre turbocharged inline six cylinder under its bonnet, with wheels and suspension directly from the NISMO off-road racing catalogue. Forsberg Racing combined again with the NISMO catalogue, this time on the NISMO Z, turning it into the race-ready NISMO GT-Z. Closing out the off-roaders, Nissan reimagined the previous SEMA Project Trailgater, which is based on the Frontier PRO-4X, to appeal to white-water kayaking thrill-seekers called the Rapid Runner.

Not to be outdone, Toyota filled its booth with a diverse line-up of six vehicles of varying powertrains. The bZ Time Attack imagined the EV as a circuit and hill climb racer. The Tacoma H2-Overlander Concept showcased an off-roader using hydrogen fuel-cell technology. Toyota revived the Scion brand name for the Scion 01 Concept, a side-by-side using a 300bhp turbocharged four-cylinder hybrid setup. Off-roading concepts continued with the 2026 Corolla Cross Hybrid Nasu Edition, a bespoke concept that reimagines the compact crossover as a bold, mountain-ready machine, and the Turbo Trail Cruiser. The 1985 Land Cruiser FJ60 was a resto-mod with modern power in the form of Toyota’s i-FORCE 3.4L twin-turbo V6 engine. Also harking back to Toyota’s history was the Camry GT-S Concept, applying the sportiness of the GT-S badge to the humble Camry sedan.

— Rory Daley

The 2025 SEMA Show welcomes the Honda Civic Type R Super GT racecar American soil.

Nissan reimagines the previous SEMA Project Trailgater Frontier PRO-4X to appeal to white-water kayaking thrill-seekers. It’s called the Rapid Runner.