HANOVER, Jamaica — State Minister in the Ministry of Tourism, Tova Hamilton, has underscored the critical importance of Jamaica’s western tourism corridor, noting that the region remains central to the island’s long-term tourism strategy and future competitiveness.

“This morning’s visits to Chukka Ocean Outpost at Sandy Bay and the Grand Palladium Resort & Spa have reminded us why this corridor is so critical to Jamaica’s tourism future,” Hamilton said Friday during a working tour led by Tourism Minister Edmund Bartlett.

Hamilton stressed that as the industry expands, the Government is ensuring that growth remains sustainable, well-regulated and beneficial to workers and communities.

“As a Government, our responsibility is to ensure that this growth is balanced, sustainable and inclusive. That means strong standards and destination assurance. It means better order, infrastructure and environmental management. And it means deepening linkages so that more of every tourism dollar stays with Jamaican workers, suppliers and communities,” she said.

She noted the growing potential of adventure and nature-based tourism, pointing to Chukka Ocean Outpost as a model of environmental stewardship and job creation.

“At Chukka, we saw how adventure and nature-based tourism can create jobs while respecting the environment. Attractions like this bring a new energy to our product, but they also place a responsibility on all of us to protect our coastline, our reefs and our communities,” she said.

Hamilton also highlighted the vital role of major hotel investments, stating that developments such as the Grand Palladium continue to drive confidence and expand economic opportunities across Hanover, Westmoreland and St James.

“When our major hotel partners expand, upgrade, and innovate, they send a clear signal of confidence in Jamaica, and they create more opportunities along the value chain, from farmers and manufacturers to transport and professional services,” she argued.

As the tour continues into Negril, Hamilton said preserving cultural identity remains a priority. The visit will also verify infrastructure readiness, staffing, room capacity, and guest activity, reinforcing market confidence that Negril is open, safe, and welcoming following Hurricane Melissa.

Hamilton commended tourism workers for their resilience and professionalism, noting that the tour supports the ministry’s broader push for a responsible, people-centred, and resilient recovery ahead of the winter tourist season.

—   Horace Hines