KINGSTON, Jamaica—Reetu Gupta, chief executive officer (CEO) of The Gupta Group and CEO of the Gupta Family Foundation, has contributed over Ca$105,000 to support emergency relief and long-term rebuilding efforts in Jamaica following the catastrophic impact of Hurricane Melissa.

Her contributions, directed to GlobalMedic, Food For The Poor Canada, and Helping Hands Jamaica Foundation, respond to one of the most urgent humanitarian crises the nation has faced in recent years.

To address immediate emergency needs, Gupta donated Ca$50,000 to GlobalMedic, a globally respected Canadian emergency-response organisation known for rapid and efficient humanitarian action, including emergency food kits, hygiene supplies, clean-water systems, and medical support.

“Every human deserves love, dignity, and care. Jamaica is facing a humanitarian crisis, and in moments like this, we are called to show up for one another. Jamaica has given so much to the world–its culture, its music, its spirit–and with such a strong Jamaican diaspora here in Canada, now is our time to give back with love,” said Gupta.

Gupta also deployed her own team last week to volunteer with GlobalMedic, assisting in the packing of emergency kits being sent to affected communities in western Jamaica.

Gupta has also stepped forward in support of Harmonies of Hope, an initiative presented by the Jamaica Tourist Board and supported by the Jamaica High Commission in Canada and the Consulate General of Jamaica at Toronto.

The concert, which brings together celebrated artistes and community leaders, aims to raise essential funds for rebuilding homes, schools, community spaces, and vital infrastructure destroyed by Hurricane Melissa.

The initiative is championed by influential leaders, including Dr Donette Chin-Loy Chang, whose commitment and advocacy have been instrumental in mobilising the Jamaican diaspora and amplifying the urgency of the crisis.

“We are profoundly grateful for leaders like Reetu who step forward with conviction and compassion. Her generosity is both timely and transformative. In moments of crisis, true leadership is measured by action, and Reetu’s support exemplifies what it means to stand with Jamaica when it needs us most,” said Chang.

Aligned with the beneficiaries of Harmonies of Hope, Gupta has made additional direct contributions, including Ca$30,000 to Food For The Poor Canada, providing food, emergency supplies, and shelter support to displaced families; and $25,000 to Helping Hands Jamaica Foundation, supporting education-focused rebuilding, community development, and long-term recovery initiatives.

“On behalf of the Jamaica Tourist Board and the people of Jamaica, we extend our heartfelt gratitude to Reetu Gupta and The Gupta Group for their extraordinary generosity and support,” Angella Bennett, regional director of tourism, Jamaica Tourist Board. “Their contributions are helping us rebuild stronger communities and restore vital infrastructure, allowing us to welcome visitors back to our beautiful island with the warmth and resilience Jamaica is known for.”