KINGSTON, Jamaica — The National Road Safety Council (NRSC) is urging motorists and pedestrians to exercise extra caution this festive season, as holiday traffic and ongoing hurricane recovery efforts make road conditions more hazardous, especially in western Jamaica.

In a release on Thursday, the NRSC shared that statistics show an increase in road deaths in St James, where fatal crashes rose from 16 in 2024 to 27 in 2025, and fatalities jumped from 17 to 29.

Hanover also recorded a small rise, from 18 to 20 deaths over the same period.

The NRSC is calling on drivers to remain vigilant and for authorities to strengthen road maintenance and law enforcement across the western parishes to prevent further tragedies.

“We’re seeing a troubling trend in our western parishes. This demands urgent action from all road users and stakeholders,” said Dr Jones, vice-chairman of the NRSC and chairman of the National Helmet Wearing Coalition (NHWC).

“Too many lives have already been lost and shattered by Hurricane Melissa. As we head into the festive season, let us keep each other safe by remembering that road safety is everyone’s responsibility. We are appealing to all drivers to stay alert and exercise caution on our roads.”

The NRSC also notes that travel across western Jamaica could be particularly challenging this year as many roads remain under repair, and some areas have single-lane traffic due to ongoing or planned works. Drivers should be mindful of debris and heavy recovery vehicles as utility and construction crews continue to restore communities affected by Hurricane Melissa. Reducing speed, staying alert, and exercising patience are strongly recommended to ensure everyone reaches their destination safely.

Jamaica has recorded 308 fatal crashes and 352 road fatalities to date.

Motorcyclists were the most affected, with 106 deaths, followed by pedestrians and private motor car drivers, each with 65 fatalities. Other fatalities included private motor car passengers (49), pedal cyclists (22), and pillion passengers (15).

The figures show that motorcyclists continue to face the highest number of fatalities, raising concerns about helmet use, speeding, and risky driving practices. Pedestrians and private motor car drivers are also among the more vulnerable road users, particularly in busy or high-risk areas. Overall, the data suggests that road users with less protection or greater exposure to danger are more at risk, highlighting the need for continued road safety efforts.

“Every life lost on our roads is a preventable tragedy, yet motorcyclists and other vulnerable users continue to be at the highest risk,” said Jones. “We continue to champion helmet use and keeping riders safe through the NHWC, and we see a need for greater collaboration between authorities, communities, and road users to ensure that safety measures reach everyone, especially those most at risk.”

Executive Director of the NRSC, Paula Fletcher emphasised the importance of vigilance and personal responsibility.

“Road fatalities often rise during the festive season, caused by speeding, unsafe overtaking, not wearing seatbelts or helmets, and driving under the influence of alcohol. Everyone has a role to play in keeping our roads safe. Drivers should be mindful of their surroundings, obey traffic laws, and anticipate hazards, particularly in areas affected by roadworks or hurricane recovery efforts.”

“Drivers should also be mindful of pedestrians, children, the elderly, and people with disabilities, while pedestrians should walk facing traffic, stay visible at night by avoiding dark clothing, and stay alert,” she added.

With holiday traffic expected to increase, the NRSC is urging everyone on the roads to prioritise safety. Observing traffic laws, remaining vigilant, and making informed decisions behind the wheel are crucial to protecting lives. Reducing fatalities requires a combined effort from drivers, pedestrians, law enforcement, and community partners.

“Road safety starts with personal responsibility. Small changes such as obeying speed limits, wearing helmets, and staying alert can prevent tragedies. Every road user must commit to safer choices during this festive season,” added Dr Jones. “Every journey we make matters, and every life on our roads is worth protecting. During this time of year, caution is not optional; it’s essential.”