ST ELIZABETH, Jamaica — One of Jamaica’s most iconic tourism landmarks, Floyd’s Pelican Bar, has officially reopened following extensive repairs after back-to-back impacts from Hurricanes Beryl and Melissa.

The reopening, under the theme “Southside Resurrection”, marks a significant step in the recovery of the south coast tourism economy and surrounding communities.

Carried out in partnership with Red Stripe, the company says the restoration reinforces its broader commitment to community tourism and small business recovery across the island.

Founder Floyd Forbes said the reopening represents hope not only for his business but for the wider community.

“When I saw the damage after the hurricane, I honestly didn’t know how I would build back,” Forbes said. “The support from Red Stripe and the community made it possible. Seeing the boats coming back today brought real joy. We are ready to welcome everyone again.”

The closure of the attraction affected a network of boat operators, tour guides, vendors, and small businesses that rely heavily on daily visitor traffic. Organisers say with its return, economic activity has resumed for dozens of families whose incomes are tied directly to the attraction.

According to stakeholders, Red Stripe’s involvement extended beyond physical repairs.

Local tour guide Ackeem Blake, who ferries guests to the bar daily, welcomed the reopening after weeks of inactivity.

“Plenty of us couldn’t work after the storm, so it feels good to see business moving again,” Blake said. “Pelican Bar has always supported the community, so when it’s open, everybody benefits.”

Jason Henzell, owner of Jakes Hotel in Treasure Beach, underscored the wider impact of the reopening on the south coast.

“Pelican is more than a bar; it’s community tourism in action,” he said.

“Red Stripe stepped in after Hurricane Beryl and again after Melissa without hesitation. This place impacts thousands of lives. Many families can put food on the table because of Floyd and what Pelican represents.”

Organisers say the reopening has already sparked renewed activity across Parottee Bay, with fishermen, craftspeople and vendors returning to their daily routines as visitors once again make the short boat trip offshore.

From left: Tour Guide Ackeem Blake and Floyd Forbes make final repairs to the engine of a boat to ensure boats are ready to welcome visitors back to Pelican Bar.