Is true sustainability slipping through our fingers?
With fewer than three years left on the clock, Jamaica edges ever closer to the Vision 2030 milestone, our ambitious national plan to transform this land of wood and water into the ideal place of choice to live, work, raise families, and do business.
Yet, as the signpost looms larger, we must admit that the dream of true sustainability still feels just out of reach. The presence of global superpowers in the theatre of war — precarious as it may be — continues to cast long and looming shadows over Jamaica’s future. From logistics to food security and national defence, the ripple effects are undeniable and demand our urgent attention. We must once again spark awareness of how, from both microeconomic and macroeconomic perspectives, to effectively prepare ourselves to move closer to genuine self-sufficiency.
The Story of Two Gardens
The story of the two gardens paints a vivid picture of friendship, personal choice, and consequence. It follows Julian and Elias, two close companions who began with equal plots of land. What makes this tale compelling is not the similitude of their starting point, but the stark contrast in how each chose to cultivate their assets. Elias longed for ease and convenience. Worn down by the grind of a stressful nine-to-five, he leaned heavily on imported food and utility to fill the gaps. His garden, though full of promise, was rarely tended and idle. What he failed to see was the latent potential lying right beneath his feet.
Julian, by contrast, recognised the physical and mental toll his job had on him. Rather than endure the grind, he took a bold gamble and walked away from the nine-to-five routine. With that leap of faith, he turned his full attention to the soil beneath him, shrugging off the sluggard spirit. Day by day, his care and persistence transformed the once-modest plot into a thriving bounty, a testament to what vision, hard work, and wisdom can yield when given the chance.
The climax of this particular story poignantly underscores the harsh reality of an impending drought and the collapse of regional logistics systems which left market shelves bare and communities scrambling. And so, the question must be asked: When tragedy struck, which of these two men was truly better off? The answer, though rhetorical, is clear: He who was prepared. Elias was fortunate to befriend Julian, who generously supplied food and seeds — without malice and excoriation — to unearth his own life-saving harvest.
The ESE Framework
My driving point is not to suggest anyone quit their job tomorrow, but rather to highlight the resources already within our reach and the importance of planning how to multiply them in times of scarcity. Unlike Elias, not all of us may be fortunate enough to lean on friends or family willing to share their abundance. That is why deliberate planning and consistent implementation are paramount in today’s economic climate. The lesson is timeless: just as Joseph, guided by God, prepared Egypt for seven years of famine by storing grain during seven years of plenty, we too must embrace foresight and discipline and store up our grains. It is through such preparation that communities survive hardship and individuals find resilience when the unexpected arrives.
Which brings us to the environmental, social, and economic (ESE) framework — a model that helps us examine the pillars guiding a nation towards genuine self-sustainability. Within this framework, the Economic Complexity Index (ECI) stands out as a holistic measure of an economy’s productive capacity. It does so by assessing both the diversity and sophistication of a country’s industries, according to the Observatory of Economic Complexity (OEC).
For Jamaica, the data paints a sobering picture: We currently rank 70th in trade, 90th in research, 136th in imports (valued at US$6.13 billion), and 154th in exports (valued at US$1.16 billion). These figures, while not unexpected for a developing nation, reveals the pressing need for strategic investment, innovation, and resilience if we are to strengthen our footing and climb higher on the global scale.
Bending the Status Quo
With such an exorbitant import bill and the backdrop of ongoing war, one must ask: What guarantee does Jamaica truly have to sustain itself if key centres of globalisation were to grind to a halt? Garfield Higgins, in his recent Jamaica Observer article ‘An energy crisis not waiting in the wings’, captured the sharp reality of the Middle East conflict with striking accuracy: “While combatants unleash weapons of death in every type, size, and level of destructive power; while dozens of people are killed or injured daily; and while billions of dollars in damage to Middle Eastern infrastructure send shock waves through the global economy, ordinary people, especially in countries like Jamaica, are already feeling — or will soon feel — the most awful consequences.”
Jamaica is blessed beyond measure — situated in a tropical marine climate, rich in biodiversity, with fertile land for agriculture, abundant renewable energy sources, and a talent pool that is, I dare say, unrivalled. Yet, with all these gifts, I cannot help but question whether we are truly stewarding our environment as wisely as we should. Not long ago, we painstakingly suffered instances of glut across the island, and while many would still blame Hurricane Melissa’s passing, we must get off that wagon and move forward.
The reality is that resources, no matter how plentiful, are not infinite. Conserving what we have, managing it responsibly, and ensuring that future generations can benefit from it must be at the heart of our national agenda. If we fail to conserve, the very blessings we take for granted — our land, our water, our energy — could quickly become liabilities. Sustainability cannot be left idling in the back seat with its arms folded.
Your journey towards sustainability doesn’t have to begin with a grand gesture, it can start right in your backyard. A simple garden can become a lifeline, while storing water in thousand-gallon tanks ensures resilience against drought. Freeze-drying and powdering fruits and vegetables extend their shelf life, turning seasonal abundance into year-round security. Even the waste we often overlook holds promise through organic degradation; biogas can be generated to power homes and communities for short-term use.
Improvement of Digital Literacy
We live in a world where digital technology has been almost mutinously interwoven into our daily lives. Key demographics continue to reveal significant weaknesses in its use. This is more than a matter of convenience, it speaks to a deeper challenge of digital literacy and preparedness. If technology is now the backbone of modern society, then the inability to navigate it effectively leaves individuals and communities vulnerable. The need to strengthen skills, conserve resources, and ensure equitable access is not optional, it is essential for resilience in an age where digital fluency determines opportunity. A few recommendations for remediation include:
• establishing local technology centres in rural and urban communities where residents can access devices, Internet, and training. This reduces the digital divide and ensures that even those outside Kingston or Montego Bay gain exposure to essential skills.
• promoting digital literacy through cultural relevance. Integrate Jamaican heritage, music, and storytelling into digital training programmes. When lessons connect with familiar cultural contexts, they become more engaging and accessible, encouraging broader participation across age groups.
• supporting small businesses with digital tools. Provide workshops and incentives for entrepreneurs to adopt e-commerce, digital payment systems, and online marketing. For Jamaica’s vibrant micro and small enterprises, this not only boosts competitiveness but also strengthens resilience against global shocks.
Jamaica must chart a course beyond dependency and embrace the hard road to genuine self-sufficiency. The stories of Julian and Elias remind us that preparation is never optional, it is the very condition of survival. As the old Cree proverb warns: “Only when the last tree has been cut down, the last fish eaten, and the last stream poisoned will you realise that you cannot eat money.”
Dujean Edwards is an educator and researcher with interest in entrepreneurship and digital literacy. Send comments to the Jamaica Observer or dujeanedwards@gmail.com.