SCENT-SATIONAL! Jamaican model Dru Campbell in new Loewe fragrance campaign
First Dior, now Loewe.
It’s another watershed moment for SAINT International star Dru Campbell, who stars in the just-dropped global advertising fragrance campaign for Spanish luxury fashion house Loewe.
Still in a blissful frame of mind with her new professional high, Campell gushed to Observer Online, “it feels amazing having my first fragrance campaign as an international model, and it will be good for my career moving forward. I hope it will not be my last.”
The 19-year-old Campbell who was raised in Belmont District, Clarendon, features prominently in the Loewe campaign for its Spring 2026 Landscape collection.
Photographed by Peter Jordanov in the Canary Islands back in February, with videographer Marc Dimitrov capturing moving images, the campaign uses a diversity of Spanish terrain, from fertile plains to mountains to mineral landscapes to embody the botanical origins of six separate perfumes.
The ascendant Jamaican fashion star, currently ranked among the top 50 models in the world by industry authority, models.com — is lensed for the Loewe Solo Ella Elixir scent, in the calm of sunlight moving over the horizon.
“It was a super-fun shoot with Marc and Peter. Getting into character to portray the vision they had made for an exciting day,” recalled the SAINT, who has developed a years-long relationship with Loewe.
The brand, founded in 1846 by a group of Spanish artisans, is renowned for its high-end leather goods, ready-to-wear clothing and accessories.
“I’ve walked for the Loewe fashion house four times now at Paris Fashion Week. It’s one of my favourite shows to do during the show seasons. Ashley Brokaw and her casting team have always been supportive and I am grateful for that,” shared Campbell.
This marks the Jamaican’s third major global advertising blitz, having co-starred in Dior’s pre-fall 2025 womenswear collection campaign that was lensed in Japan, and Alexander McQueen’s Autumn/Winter pre-collection campaign, both released last year.
For Deiwght Peters, the man guiding Campbell’s career trajectory, he sees her fresh high-profile job as a clear indication of consistent hard work delivering rewards.
“Dru has been an exceptionally driven, focused model since she launched on the Prada runway at Milan Fashion Week only two years ago,” assessed the SAINT chief executive officer. “She’s built a solid reputation in the industry for her disposition, charm, and strong looks. She’s barely touched the tip of the greatness that awaits her.”
