KINGSTON, Jamaica — Earlier this year, 13-year-old Canada-based singer Jazmin Headley, who is of Jamaican parentage, topped the Reggae North Canadian Reggae and Dancehall Top 20 chart with the inspirational song titled The Fire Inside, a collaboration which features singer Richie Stephens and dancehall veteran Bounty Killer.

Headley who attends school in Mississauga and is in the 9th grade, has been announced as the Miss Universe Jamaica GOGETTER (Giving Our Girls Educational Tools To Enrich & Reward) ambassador.

Her appointment signals a renewed commitment to youth-led philanthropy, creative influence, and Diaspora engagement.

Already demonstrating remarkable leadership well beyond her years, Headley has mobilised and shipped over 50 barrels of relief supplies for victims impacted by the devastating Category 5 Hurricane Melissa. She is set to arrive in Jamaica in the coming weeks to work closely with the Miss Universe Jamaica Alumni Association in distributing aid and coordinating on-the-ground outreach initiatives.

“I like to hit the ground running, and now I have more vision, tools, and support to continue my mission,” Headley told Observer Online.

Additionally, the Miss Universe Jamaica organisation has announced a landmark expansion of its legacy and national impact with the official launch of the Miss Universe Jamaica Alumni Association.

This pioneering initiative establishes a powerful new chapter in the organisation’s evolution, transforming past participation into lifelong purpose by creating a structured platform for former contestants to continue their philanthropic work, mentorship, and national service.

For years, the Miss Universe Jamaica programme has embedded altruism at its core, mandating contestants to conceptualise and execute impactful community projects. The results have been nothing short of transformative, from assisting with the rebuilding of homes for vulnerable elderly citizens affected by fire to mobilising international fund-raising efforts to rescue and relocate animals from distressed shelters. These acts of service have not only uplifted communities but have defined the spirit of the modern Jamaican woman as compassionate, action-driven, and globally aware.

“It is in this spirit, particularly in the aftermath of Hurricane Melissa, that we are compelled to elevate and formalise the goodwill that has become synonymous with our brand,” said CEO of Atelier Dermoth Williams, Karl Williams. “The Alumni Association ensures that this spirit of service does not end on stage but instead grows into a lifelong commitment to nation-building.”

Beyond philanthropy, the Alumni Association introduces a critical pillar of wellness, empowerment, and sustained support for former contestants. Recognising the unique pressures associated with public life and personal transition beyond the pageant, the initiative will provide structured mental health support, career guidance, and community engagement through curated wellness events, mentorship programmes, workshops, and social experiences.

“For the past two years, we have integrated medically trained mentors into the pageant experience,” Williams added. “Now, we are extending that care beyond the competition because the journey after the crown can be just as significant, and in some cases, even more challenging.”

As part of its strategic rollout, the organisation is also preparing to appoint a former Miss Universe Jamaica titleholder as president of the Alumni Association. This leader will play a pivotal role in mentoring the GOGETTER ambassador, driving membership among past contestants, and shaping programmes that promote wellness, empowerment, and sustained community impact.