Isratech Jamaica Limited recently expanded its national Resilience Farm Tour initiative with a donation valued at more than $5 million in Solenis Diversey products to small ruminant farmers who supply the island’s hotel and hospitality industry.

The official handover, held last Friday, was formally received by the Rural Agricultural Development Authority (RADA), underscoring the importance of coordinated support across the sector. The initiative forms part of Isratech’s broader push to transition farmers from recovery to long-term resilience following recent climate-related challenges.

As the official distributor of Diversey cleaning and sanitation solutions in Jamaica, Isratech’s partnership with the global specialty chemical company is aimed at strengthening agricultural resilience, improving farm hygiene standards, and reinforcing the critical link between agriculture and tourism — two of Jamaica’s most important economic pillars.

Small ruminant farmers play a key role in supplying hotels, restaurants and resorts across the island. However, rising demand for high-quality, locally produced food has increased the need for stronger sanitation and food safety practices.

As such, the recent donation of professional-grade cleaning solutions is expected to enhance biosecurity, support compliance with food safety standards, while creating healthier production environments, ultimately improving farmers’ ability to meet the requirements of the tourism sector.

CEO of Isratech Benjamin Hodara said the latest effort reflects the company’s commitment to strengthening the entire agricultural value chain.

“As we move from recovery to resilience, we recognise that supporting farmers means strengthening every part of the value chain,” he said, while pointing to clean, safe and compliant production environments as being essential, especially for farmers who supply the hotel industry.

“This donation is not just support; it is an investment in standards, sustainability and long-term growth,” Hodara added.

Through the initiative farmers are expected to benefit from improved sanitation practices, stronger food safety compliance and more controlled production systems — factors that are increasingly critical in maintaining consistent supply to hotels and other hospitality stakeholders.

Local farmer Sanjay Mitchell, one of the initiative’s beneficiaries, welcomed the support, describing it as timely and necessary.

“This kind of assistance is exactly what farmers need right now. It’s not just about production; it’s about doing things the right way. With proper sanitation and support like this from Isratech we can improve our standards. This is a huge help,” he said.

The partnership with Solenis Diversey representing a central part of the initiative, equips farmers with the tools needed to operate more efficiently and safely, while improving productivity and confidence in meeting market demands.

Support from the Ministry of Agriculture in the project further underscores the role of public-private collaboration in advancing agricultural development and strengthening Jamaica’s productive sectors.

As the Resilience Farm Tour continues islandwide, Isratech said stakeholders remain focused on delivering practical, scalable solutions to farmers, strengthening linkages between agriculture and tourism, while building a more resilient and competitive agricultural sector.

“The Resilience Farm Tour was designed to deliver confidence as it takes support directly to farmers across Jamaica,” Hodara said.

The Isratech and Friends Resilience Farm Tour forms part of a broader push to transition farmers from recovery to long-term resilience following recent climate-related challenges.

HODARA: as we move from recovery to resilience, we recognise that supporting farmers means strengthening every part of the value chain

Isratech is the official distributor of Diversey cleaning and sanitation chemicals in Jamaica.