KINGSTON, Jamaica — Jamaican skincare brand OUR Soap has expanded its retail footprint through a new partnership with Fontana Pharmacy, bringing its plant-based soap collection to shelves at the pharmacy chain through distributor Aventa Jamaica.

The move comes as local consumers place increasing focus on wellness, ingredient transparency and locally made personal care products.

OUR Soap said its premium soap collection, which includes the Aloe Hydrate & Soothe, Coconut Afterglow and Olive Nourish & Restore lines, is formulated without parabens, sulphates or harsh chemicals.

The company said the products were developed to provide a gentler cleansing experience while positioning everyday skincare as part of a broader self-care routine.

The partnership marks another step in the Jamaican brand’s push into premium retail spaces across the island.

To mark the launch, representatives from OUR Soap, Fontana Pharmacy and Aventa Jamaica gathered at Fontana’s Waterloo Square location on May 19 for an official welcome event celebrating the products’ arrival in stores.

Among those attending were OUR Soap marketing officer Brianna Burke; Fontana Pharmacy Waterloo supervisor Dainty Walters; Aventa Jamaica sales supervisor Nicola Nelson Pollack; and digital content creator and OUR brand partner Sara Hazel.

Aventa Jamaica, which serves as the brand’s official pharmacy channel distributor, said the collaboration forms part of efforts to strengthen the availability of locally made wellness and skincare products within Jamaica’s retail pharmacy sector.