REGGAE singer Jemere Morgan continues to establish himself as one of reggae music’s most promising contemporary voices with the release of his latest single, Know Better. Produced by multi-Grammy Award-winning artiste Damian Marley, Morgan described the track as a “soulful reggae love ballad with emotionally honest songwriting”.

According to the singer, Know Better showcases the best of his evolving artistry. As he explores themes of love, regret, maturity, and self-reflection, while preserving the timeless essence that has long defined reggae love songs, Morgan says the single is a reflection of his growth.

“Know Better really reflects where I am in life right now — both as an artiste and as a man,” he said. “I’ve grown through experiences, relationships, mistakes, and lessons that taught me to move with more awareness and intention. Musically, I wanted the song to show more maturity in my writing and emotion, while still keeping that authentic reggae soul and feeling people know me for.”

For Morgan, the message behind the song is important. He wants listeners to assess their lives and break repetitive toxic cycles.

“Sometimes in life we repeat cycles or ignore signs until experience forces us to see things differently. Know Better is about reaching that point where you’ve learned enough to make wiser choices, protect your peace, and value yourself more. I want listeners to feel like no matter what they’ve been through, growth is possible — and every lesson can turn into strength.”

A member of the legendary Morgan Heritage lineage, the entertainer says he has spent years sharpening his craft on international stages. Currently touring globally alongside his family as lead singer of Morgan Heritage, the singer continues to develop both his live performance ability and songwriting voice through extensive touring and direct connection with audiences worldwide.

Following previous collaborations includingGrateful featuring Kabaka Pyramid and Higher We Go, both produced by Damian Marley, Know Better further highlights the creative chemistry between offspring of some of the island’s most prolific entertainers.

Morgan’s emergence comes at a time when a new generation of Jamaican artistes — including Mortimer, Sevana, Christopher Ellis, Naomi Cowan, Nesta and Haile — is each bringing fresh interpretations to the legendary lover’s rock sound that has resonated globally for generations.

— Shereita Grizzle