KINGSTON, Jamaica — The Jamaica Urban Transit Company (JUTC) will be the main transportation partner for Reggae Sumfest 2026.

The bus company made the announcement in a press release on Wednesday, stating that it will be offering dedicated transportation solutions for patrons travelling to and from the event at Richmond Estate, St Ann.

“The partnership reflects JUTC’s commitment to providing safe, reliable, and convenient transportation while supporting one of Jamaica’s premier cultural events.

“By offering organised round-trip services from key locations across the island, JUTC aims to make travelling to the festival easier, reduce traffic congestion, and alleviate parking challenges for patrons,” said marketing and sales manager at JUTC, Nathalia Palomino.

She welcomed the collaboration, noting that it aligns with the company’s mission of enhancing the customer experience through innovative partnerships.

“At JUTC, we are always seeking opportunities to connect Jamaicans with the experiences they love in a safe and convenient way. Our partnership with Reggae Sumfest 2026 allows patrons to focus on enjoying the music and festivities while leaving the transportation logistics to us,” Palomino added.

She said the State-owned company was “excited to play our part in making this year’s festival experience even more memorable”.

The marketing manager explained that patrons can conveniently pay for their transportation packages through the GK1 App, allowing them to secure their seats before the event and avoid the uncertainty of last-minute travel arrangements.

“The simple digital booking process offers added convenience, helping customers plan their festival experience with confidence while ensuring a smooth and efficient boarding process on the day of travel,” she said.

Meanwhile, the first 200 patrons to book their seats will receive a special J$1,000 discount on their transportation package, making it even easier and more affordable to experience Reggae Sumfest 2026 with JUTC.