Sporting success requires far more than raw talent
All too often, sportsmen and women are castigated for failure with very little thought given to material conditions that may well have undermined preparation and ultimately the ability to properly compete.
That thought came with publication of stories this week highlighting sponsorship and sports’ facilities.
In one article, head coach of Jamaica’s senior netball team Ms Sasher-Gaye Henry-Wright hailed cash and products’ sponsorship worth $20 million from pharmaceuticals and medical equipment suppliers Cari-Med Group.
The support came ahead of the Commonwealth Games, July 25 to August 2 in Glasgow, Scotland.
And, we note word from president of Jamaica Paralympic Association Mr Christopher Samuda emphasising the importance of modern infrastructure if sport is to flourish.
Our reporter tells us that for Ms Henry-Wright, who is focused on guiding her team to the gold medal in Glasgow, following a silver medal in Birmingham four years ago, the timing of the sponsorship from Cari-Med could not be better.
“We struggle sometimes financially… So having these products on board is just an awesome deal for us… It might sound simple, but it takes [cash] to care,” Ms Henry-Wright said.
She praised Cari-Med, which is said to be sponsoring team sport for the very first time, for choosing netball.
“We’re grateful that they see the vision and they come on in partnership with us because they believe in us,” Ms Henry-Wright said.
Mr Samuda, who also heads the Jamaica Olympic Association (JOA), said infrastructure should form a central pillar of a nation’s sports strategy, with governments, sporting organisations, and private sector working together to build facilities that develop talent and drive economic growth.
“Infrastructure investment is capitalising sport development and it is a critical element of a country’s national strategy to create a sport industry of which sport tourism must be a commercial driver. A multi-skilled body of stakeholders, engaging in broad-based strategic policymaking and execution, must drive the process,” Mr Samuda said.
His remarks were reportedly made in relation to the ongoing 2026 Para South American Games, in Valledupar, Colombia. More than 17 billion Colombian pesos (US$5.229 million) was reportedly spent to refurbish nine sporting venues not only for the current championships but for future paralympic and other events.
Likewise, there is the relevance of plans recently reiterated by Jamaica’s Sports Minister Ms Olivia Grange for modernising of the National Stadium and related facilities, as well as the Trelawny Stadium.
Also, there is clear and present need for modern facilities, appropriately sized, for a range of sporting disciplines across Jamaica.
Those who may question the need for such facilities should contemplate the visual excellence of the ongoing FIFA World Cup.
However, the hard-pressed Jamaican Government can’t do it all in terms of build-out and upgrades.
Sponsors, in pursuit of their own self-interest, should come aboard.
In that respect, we are intrigued by the message from new owners of Jamaica’s Caribbean Premier League (CPL) T20 cricket franchise, Kingsmen Sports Enterprise, regarding upgrade of Jamaica’s historic headquarters of cricket, Sabina Park.
Earlier this year Kingsmen representative Mr Faisal Mirza told this newspaper his company wanted to work with Government and the Jamaica Cricket Association in transforming Sabina into a state-of-the-art facility.
Jamaican sport — regardless of type — needs local corporations to think similarly.