KINGSTON, Jamaica — Amber Group’s ride-hailing service, Amber OnTime, and Visual Vibe Limited have announced a strategic partnership that the companies say will introduce self-service taxi booking kiosks and a nationwide in-vehicle digital media network across Jamaica.

It is billed to create a new technology-driven advertising platform for businesses while enhancing the transportation experience for commuters.

In a statement on Tuesday, stakeholders said the partnership combines Amber OnTime’s transportation technology and growing mobility network with Visual Vibe’s expertise in media, advertising, content development and audience engagement to create one of Jamaica’s most innovative out-of-home digital advertising platforms.

Under the initiative, self-service Amber OnTime booking kiosks will be installed in supermarkets, plazas, transportation hubs and other high-traffic locations, allowing customers to conveniently book rides directly from touchscreen terminals.

The Amber OnTime mobile application will continue to provide seamless ride-booking services for users across the island.

At the same time, entertainment and information tablets will be deployed throughout Amber OnTime’s fleet of more than 200 vehicles, providing passengers with access to curated content, news, entertainment and promotional offers during their journeys.

Stakeholders say for Jamaica’s business community, the partnership creates an entirely new opportunity to engage consumers through a locally owned digital media network that reaches audiences where they live, shop, travel and make purchasing decisions.

Visual Vibe will play a central role in developing and managing the advertising ecosystem across both the kiosk network and the in-vehicle media platform.

The company is promising that through innovative advertising solutions, branded content and audience engagement strategies, businesses will be able to connect with consumers beyond traditional advertising channels.

“The platform is expected to create significant opportunities for small businesses, emerging brands and established companies seeking more effective ways to reach consumers during their daily routines,” the companies said.