Wednesday, July 22, 2026
Reggae Sumfest 2026 delivered pure energy, and Pepsi was right there in the heart of it all, keeping patrons refreshed from the first beat to the final encore.
Pepsi Pride Pepsi-Cola Jamaica Brand Manager Stephan Bennett threw up deuces in a sleek Pepsi-branded look at the Sumfest ‘Football Betta Wid Pepsi’ activation. .
As the bass rolled through Plantation Cove and the island’s biggest acts lit up the stage, festival-goers cooled off with ice-cold Pepsi between unforgettable moments.
California Girl Los Angeles-based make-up artist Kergie Ferguson understood the Sumfest assignment — denim cut-offs, New York Yankees ball cap, and diamonds. All the right dose of cool girl energy at the Pepsi activation.Ifenie Grant
Festival Roll Call CAC 2000 Limited Inventory Control Coordinator Shane Dundas shared the frame with credit consultant Monique Moncrieffe.Ifenie Grant
Across the venue, the company’s activations drew crowds with refreshing pours, interactive photo moments, giveaways, and Pepsi’s signature blue adding to the festival’s vibrant atmosphere.
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From diehard dancehall fans to first-time festival-goers, everybody got a taste of the magic, one sip at a time.
Curvy-in-Command! Host of the Pepsi Experience Yanique “Curvy Diva” Barrett turned heads in a leopard-print catsuit with sheer panel detailing, metallic strappy heels, and stacked gold bangles as she posed with an ice-cold Pepsi at the brand’s “Thirsty For More” activation.Ifenie Grant
Page 2 is ‘Thirsty for More’!
Vuse & Views Okema Walford, marketer at Vuse, struck a playful pose in a denim romper and comfy kicks at Reggae Sumfest 2026.Ifenie Grant
Double Take Minister of Health and Wellness Dr Christopher Tufton joined Pepsi Brand Manager Ashli-Raye Recas for a photo-op at ‘A Taste of Sumfest’ Pepsi activation.Ifenie Grant
Photos: Ifenie Grant & Kinematix
