AGRI-SOLUTIONS provider Isratech used this year’s Denbigh Agricultural, Industrial and Food Show to support farmers and agro-processors recovering from the impact of disasters, providing free exhibition space and business support to help them reconnect with customers and rebuild their livelihoods.

Recognising the devastating impact recent disasters have been having on many farming families, Isratech invited a group of farmers, young entrepreneurs and agro-processors who are rebuilding their businesses to participate in a farmers’ market initiative completely free of charge. For many of the vendors, the opportunity represented much more than a booth — it offered a fresh start.

CEO Benjamin Hodara, lauding the efforts of his company, said the initiative reflects the company’s belief that supporting agriculture extends beyond supplying products to investing in people.

“Resilience is built when communities stand together. Our goal was not simply to create another exhibition space but to remove barriers that would have prevented hard-working farmers from participating. When farmers succeed Jamaica becomes stronger,” he said.

Roshane Thompson sold over 2,500 pounds of watermelon inside the Isratech booth where free exhibition spaces were provided for a group of farmers, agro-processors and young entrepreneurs during the Denbigh 2026 Agricultural, Industrial and Food Show.

By absorbing booth fees, transportation costs, meals and refreshments for the three-day event, Isratech removed key financial barriers that might otherwise have prevented participants from exhibiting at the 72nd staging of the annual show. The event, held from July 31 to August 2 at the Denbigh Showground in May Pen, Clarendon, was staged under the theme ‘Growing Forward: Cultivating a Path to a Better Jamaica.’

The farmers’ market forms part of the company’s broader corporate social responsibility programme, which has focused on helping Jamaica’s agricultural sector recover and build resilience following the Category 5 hurricane that struck sections of the island last October. The initiative also builds on Isratech’s recently completed Resilience Farm Tour, through which vulnerable farmers received technical guidance and practical support.

“For many of these farmers, participating at Denbigh represented more than an opportunity to sell products; it was a chance to rebuild confidence, expand their customer base and strengthen their businesses,” the company said.

Patrons shop around inside of the Isratech pavilion which was transformed into a farmers’ market at Denbigh 2026.

Among those benefiting was Shaniele Milton, a single mother who operated her booth while caring for her children, including a young baby. Her participation highlighted the resilience of many small farmers and entrepreneurs working to rebuild after back-to-back natural disasters.

Throughout the show, participating farmers and agro-processors also got the chance to connect with hundreds of potential customers as they promoted their products and forged new business relationships expected to continue beyond Denbigh.

Deon Pusey, owner of Taste the Difference Sauces, said the initiative provided valuable exposure for his business.

“I just want to take the time out to say thanks to Isratech for the experience. I’ve gotten the opportunity to meet new customers and promote my brand. I value and admire the organisational skills and professionalism of their team,” he said.

Shaniele Milton, one of the vendors who benefited from the Isratech Farmers’ Market Initiative serves a customer yams from her farm during the three-day Denbigh showcase.

Beyond the farmers’ market, the Isratech pavilion also featured a ‘Home and Garden Zone’ which showcased technologies for food production, water conservation and sustainable living, alongside a free consultation hub where visitors received technical advice on irrigation, agronomy, water management, renewable energy, and sustainable farming practices.

“The Denbigh initiative reflects the company’s broader commitment to strengthening food security, supporting climate resilience and investing in the long-term development of Jamaica’s agricultural sector through practical partnerships with farming communities,” Hodara also said.