BZR WKND Jamaica 2026 expands line-up
...Campari become title partner
Organisers of BZR WKND Jamaica 2026 have confirmed title partner Campari and the addition of four of dancehall’s most recognisable voices.
Ding Dong, Malie Donn, Stalk Ashley, and Shaneil Muir join the line-up for Cardi B & Friends, taking place Sunday, October 18 at the National Stadium.
The addition rounds out a show that already features Cardi B and Keyshia Cole, with Spice as host, bringing together hip hop, R&B, and the unmistakable sound rhythms and beats of dancehall.
Campari BZR WKND Managing Director Ryan Burke noted, “Ding Dong, Malie Donn, Stalk Ashley, and Shaneil Muir represent exactly what we wanted on this stage — real dancehall energy. Each brings something different to the line-up, from Ding Dong’s ability to move a crowd after nearly two decades in the game, to the fresh energy of Malie Donn, Stalk Ashley’s distinctive sound, and Shaneil Muir’s versatility as an artiste.”
He continued, “Bringing them together alongside Cardi B, Keyshia Cole and Spice gives patrons a night that celebrates the depth and diversity of dancehall music while putting our artistes on a stage with some of the biggest names in international industry.”
The four-day, high-energy event, which promises unforgettable experiences and major international and local talent, is shaping up to be one of Jamaica’s biggest entertainment moments of 2026.
Campari will be bringing its signature spirit and passion to the festivities as the event’s headline brand partner.
“Campari is about passion, confidence, connection, and creating moments that people remember, and BZR Weekend embodies that spirit,” said Dominic Bell, communications manager, Campari. “As title partner, we are excited to lead on what promises to be an extraordinary weekend for Jamaica. From the music and entertainment, Cardi B, Keyshia Cole plus many more, to the patrons, Campari consumers and just the energy that will be inside of the National Stadium shows that this is exactly the kind of platform where Campari Red Passion belongs.”
Joining Campari as associate sponsors are Magnum and Courvoisier, adding even more star power to an already explosive weekend.
BZR Weekend will kick off on Friday, October 16, with Yaad Ting. On Saturday, October 17, the energy moves seaside for Tidal Rave Beach Party, turning up the temperature ahead of the weekend’s main attraction.
Then comes Sunday, October 18 with Cardi B, Keyshia Cole and friends Live at the National Stadium.
And, just when audiences think the weekend is over, BZR Weekend will close out the Heroes’ weekend festivities on Monday, October 19, with RIDDIM: WYFL Edition.
Additional surprises are expected.