The Groom Has Entered the Fashion Conversation
For years, wedding fashion centred almost entirely on the bride — the dress, veil, shoes, and jewellery. The groom’s brief was usually simpler: A well-tailored suit or tuxedo, tie, shoes and boutonnière.
That is changing, and I’m very happy to see it.
One of the wedding trends I’m loving right now is the cool groom aesthetic. Today’s groom is paying more attention to fashion and, importantly, personal style. It is no longer simply about wearing an expensive suit; it’s about creating a look with personality.
It’s All in the Details
Some of the strongest groom trends aren’t about changing the entire suit, but rather the details that make it individual.
Brooches and lapel jewellery are having a moment. Vintage-inspired pins, gemstones and sculptural pieces are replacing — or complementing — the traditional boutonnière. Florals themselves are becoming more artistic and unexpected.
Men’s wedding fashion is finally being given room to be creative.
Rethinking the Tie
Even the tie has become an opportunity for expression. Interesting tie pins, unusual knots, vintage accessories and jewellery can transform a traditional look. Some grooms are abandoning the tie altogether, allowing an open collar, necklace or beautifully constructed shirt to become the focal point.
There are fewer rules, provided the finished look feels intentional.
Make It Personal
One of my favourite trends is also one of the most discreet: Personalisation.
Initials embroidered onto a cuff, the wedding date stitched inside a jacket, or a private message hidden beneath a collar can make an outfit truly meaningful. These details may barely be visible to guests, but perhaps that’s what makes them so special.
Not everything has to be designed for Instagram.
Shoes Set the Tone
The groom’s shoes are no longer an afterthought either. Classic Oxfords remain timeless, but loafers, rich chocolate and burgundy leather, interesting textures and more fashion-forward silhouettes are giving grooms more options.
For Caribbean and destination weddings, I particularly love a beautifully tailored lightweight or linen suit with an elegant loafer — sophisticated without feeling overly formal for our climate.
Jewellery Is No Longer Just the Watch
Traditionally, groom jewellery meant a good watch and cufflinks. Today we are seeing rings, necklaces, bracelets, statement cufflinks and lapel jewellery becoming part of the overall styling.
Even sunglasses can become part of the look, particularly for outdoor and destination weddings, giving groom portraits an effortless editorial quality.
The important word here is styling. There is a difference between simply adding accessories and thoughtfully building a look.
Stripes, Texture and Colour
Wedding tailoring is also becoming more interesting. Pinstripes, double-breasted suits and wider lapels are bringing an old-world sophistication back into menswear, while cream, chocolate brown, deep green and softer neutrals offer alternatives to black and navy.
Linen, velvet, silk and subtle patterns add texture and dimension, particularly for destination celebrations where lighter fabrics and relaxed tailoring make sense.
The Groom Should Still Look Like Himself
With all these trends, there is one rule I would keep: Don’t turn the groom into someone he isn’t.
A man who never wears jewellery doesn’t suddenly need multiple rings, necklaces and brooches because they’re fashionable. Good styling should elevate someone’s personality, not disguise it.
The best groom looks are the ones where you see the photograph and immediately think, that’s so him.
For years we have encouraged brides to use wedding fashion as a form of self-expression. Now grooms are being invited into that same conversation.
So find the beautifully tailored suit, but also think about the shoes, jewellery, boutonnière, cufflinks and those small personal details.
The groom isn’t simply standing beside a beautifully dressed bride anymore. He has his own look — and his own fashion moment.
Shikima Hinds
Managing Director Shikima Hinds Events Concierge
Tel: 876 925-4285 or 876 -361-0910
Email: shikima@shikimahinds.com
www.shikimahinds.com