PORSCHE powers up Peru
THE Porsche World Road Show (PWRS) returned to Peru on September 22 after an eightyear hiatus.
“After eight years, it is particularly meaningful to welcome the programme back and demonstrate how much our portfolio has evolved,” Gonzalo Flechelle, general manager, Porsche Peru, told the Jamaica Observer’s weekly Auto magazine. Flechelle further said: “[H]aving an international programme of this scale return to Peru highlights the relevance of our market within the region. It is an experience that directly connects our local operation with Porsche’s global standards and philosophy.”
PWRS Peru saw more than 25 of the latest and greatest Porsche models on hand at the Autodromo La Chutana, on the outskirts of Peru’s capital city, Lima, for journalists, guests, and regional representatives from across eight countries to peruse and prod at their leisure with expert tuition on hand from several instructors.
“The Porsche World Road Show is particularly important because it allows us to bring the Porsche DNA to life in a way that goes far beyond simply showcasing a vehicle.
Participants have the opportunity to directly experience the performance, technology, precision, and versatility of our models under different driving conditions, guided by certified Porsche instructors who have joined us from different parts of the world,” said Flechelle.
From entrance to exit, attendees were given the full celebrity treatment, as only Porsche can do.
“For this edition, in addition to Peru, we welcomed participants from Argentina, Uruguay, Paraguay, Ecuador,
Colombia, Chile, and Jamaica, reinforcing the international character of the Porsche World Road Show. We had the opportunity to bring together journalists, guests, and representatives from different markets. For us, it is extremely valuable to share this experience with participants from across the region, as it also creates an interesting exchange of perspectives around Porsche, the automotive industry, and the new technologies we are introducing across our model range.”
To facilitate the smoothest and best experience, all were divided into colour-coded groups to partake in the range of activities planned for the day at the circuit. And that’s where things began. Porsche’s motorsports DNA was on full display with three track options.
Handling 1 had a fleet of 991s, including the GT3, ready for a high-speed romp around a modified version of the 1.5-mile La Chutana.
Handling 2 focused on the Panamera and the Cayenne SUV to show that not only the iconic 911 is imbued with Porsche’s sporty driving signature.
New for Peru was E-Mobility.
“For this fifth edition, we brought together an important selection of our electric models, including the Taycan Turbo GT, Cayenne Electric, and Macan Turbo Electric, giving our guests the opportunity to experience first-hand this new chapter in Porsche’s evolution,” he said.
Electric, internal combustion, sedan, sports car, or SUV, Porsche was keen to ensure that performance was a common denominator across all of its models. It didn’t stop there. Those wanting a more condensed thrill had the option of tackling Braking and Slalom. The former used the Porsche 911 Turbo S and Cayenne Electric Turbo and their launch control systems to accelerate either vehicle to 60mph in under three seconds down the circuit front straight, at which point drivers would have to slam on the brakes to stop. Slalom brought instant grip, speed, and car control to the forefront in a small coneline course. As if the sealed surface of the circuit wasn’t enough, a fleet of Cayennes awaited to tackle the brutal desert landscape of rural Peru on the off-road course.
“We are very pleased with the overall outcome of the Porsche World Road Show in Peru. The press day was particularly special for us, as we welcomed both national and international media, including journalists and professionals with extensive experience in the automotive industry. It was a very enjoyable day, and we are proud to have shared an experience of this calibre with them,” Flechelle said.