Concerned that live music has had a lull in recent years, dancehall and reggae artiste Bugle has decided to take his Apex Live music series to the heart of the community.

His first stop is the community of Olympic Gardens, this Sunday, November 15, at Cling Cling Oval.

The free concert will feature performances by Bugle, Agent Sasco, I-Wayne, Turbulence, The Abyssinians, Duane Stephenson, and Teflon, all backed by Ruff Kutt Band.

The event is presented by Stone’s Ginger Wine.

“Live music is dying out in the very communities that created it, and I love this music too much to stand by and watch,” Bugle told the Jamaica Observer. “So we are bringing it back, one community at a time.”

Bugle launched Apex Live in July as a monthly series to return quality live reggae to Jamaica’s inner-city communities, funding it out of his own pocket.

“Stone’s has been part of Jamaican life for generations. It is in our homes, our celebrations, and our sessions,” said Ibrahim Konteh, brand manager for Stone’s Ginger Wine. “A Jamaican-owned brand has a duty to give back to the culture that built it. Live music is the root of reggae, and what Bugle is doing in these communities deserves real support. We are proud to stand with Apex Live.”

Bugle is clear that the mission is bigger than one man.

“To every artiste, every musician and every sponsor who answered the call, respect,” he said. “Olympic Gardens, come out on Sunday. Anything is possible when we do it together.”

— Kevin Jackson