Fall in love with Beenybud…
From left: “All 'Bout”coiled jippi jappa totewith thatch handles;“Unity” jippi jappa andbanana bark bucketbag; and “Sweetness”blue banana barkbucket handbag withlocal cedar handles.(Photos: JosephWellington)
All Woman, Fashion
February 9, 2020

Fall in love with Beenybud…

… and All Woman Fashion (AWF) reckons it will be love at first sight for the straw products that trace their roots to Gordon Town circa 1972. Beenybud partners with predominantly female artisans from around the island — particularly those based in St Catherine, St Elizabeth, Westmoreland, and St Mary — to create a wide range of personal and home items. It’s a story of passion for locally sourced jippi jappa straw, thatch, banana bark, coconut, wicker, sisal and khus khus grass (vetiver) that are artfully weaved into hats, bags, baskets and, most recently, jewellery pieces.

With Valentine’s Day falling on a Friday you might be inspired to make it a romantic weekend with a Beenybud bag for every intimate moment. Our picks are the chic “Queen Conch” clutch for Friday’s date night and one of Beenybud’s oversized creations for a Saturday or Sunday picnic. All pieces are locally made, ornate and, best of all, guaranteed to make style statements!

Grab your Beenybud pieces:

In Kingston: Craft Cottage, My Jamaica, Sobelio, Strawberry Hill, Saltwater at Sovereign and Fontana at Waterloo Square.

On the North Coast: Gift shops at Sandals Resorts, Couples Resort, Round Hill, Tryall, S Hotel Jamaica, Zoëtry Montego Bay, GoldenEye, Jamaica Inn and Bahia Principe.

Contact Ashley Rousseau,

beenybudja@gmail.com, (876) 552-8051 and

instagram.com/beenybud

Photographer: Joseph Wellington

Shoot co-ordinator & stylist

Alayne Richards

Make-up Nicole Blake for Brushed by Nicole

AWF Model: Ashley-Ann Smith

From left: Green rice & peas style “Content” thatch tote;“Harmony’s Baby” round thatch tote with wooden handle andthatch tassel; “Sky Juice” small thatch tote with tassel.
From left: Patoo Collection “Crescent” jippijappa clutch with upcycled conch charm;“Tranquility” jippi jappa bucket handbag;“Queen Conch” thatch clutch.
Trysomethingnew that guaranteesalone time with your date:a Valentine’s Day picnic.“Sweetness” dyed bananabark blue bucket handbag, jippijappa sunhat, and thatchpicnic basket are chicpicnic essentials.
Beenybud principalAshley Rousseau
Made inthe hills of St Catherine, the “Cross Roads”jippi jappa andbanana bark clutchis the ultimate partyaccessory
Dress up for V-Dayin sequins andstraw!
Friday evening, after-workValentine’s date? No timeto head home and change?Transform the look with AWFsimple style tips!
Ditch the denim, add a Beenybud’Crescent’ jippi jappa clutch andmaster desk-to-dinner dressing.
Clutch bags are always trending.Get into the Beenybud “Crescent”jippa jappa clutch with pinkupcycled conch charm
From left: “Harmony” thatch totewith hook wood handle and thatchtassel; “Sol” banana bark and jippijappa bag with palm nut and cowhorn handles; “Royal” banana barkbucket bag with local cedar handles
“Queen Conch” thatch clutch
There’s only one way to slay thisValentine’s Day: with a cute multipink“Queen Conch” thatch clutchfrom Beenybud!

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