CFF digi-sights and smells
Caribbean Flavours and Fragrances Ltd General Manager Janice Lee engages a patron through the virtual reality experience offered at the company's booth at the JMEA Expo Jamaica 2023.

Through virtual reality operations, patrons of the Caribbean Flavours and Fragrances Ltd (CFF) booth at the Jamaica Manufacturers and Exporters Association (JMEA) EXPO Jamaica were immersed into a simulated experience of computer-generated visuals that would allow users to interact with a specific environment whilst inhaling the scents that are directly associated with it.

This included new scents Citrus Spritz and Spring Time alongside existing scents Lavender and Elegant.

The CFF booth, dubbed The Flavours and Fragrances Lab, catered to tapping into all five features of the human sensory system by providing a loaded experience showcasing various elements of their product portfolio.

CFF says, a company, it aims to provide a one-of-a-kind experience through the products and services they offer. This was also felt upon one's encounter with the booth. Visitors were able to interact with the traditional tester and sample flavours manufactured and distributed by CFF and well as its virtual reality offerings.

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