Reggae dancehall artiste Demour Morris, popularly known by his moniker Teknique, is a man on a mission with his international appeal balanced by his strong and flavourful vocal range.
In March, Teknique released Too Good, a project he did with Starvision Entertainment, which was featured on that production label's Escape rhythm.
The spring release of Too Good is inspired by his observation of Jada Kingdom's well-sculpted physique.
The single is to celebrate the women around the world who are naturally curvy, and who are into health and fitness of the body and mind.
"The idea came to me when I heard the beat and was role-playing about when I see Jada Kingdom how I would approach her and what I would say to her. So, I started off in the first line saying: "Gyal you badda dan di baddest gyal; me say you body too good. Love you betta than the man weh you have..."
Teknique said so far he is satisfied with the response he has received for the song.
"The feedback has been better than expected," shared Teknique. "I have been getting a lot of attention for the song with Tik Tok, YouTube, and radio people requesting it. But I know that's only the surface. The song has potential to... break more barriers," he explained.
This is not the first song Teknique has done which has given him some recognition. Last year he released Coil, which featured international rapper Da Baby. He has been receiving high levels of rotation.
Due to this uptick, the song was featured in international media such as World Star Hip Hop and BET.
The artiste and his team are now discussing what to release as the follow-up.
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