Red Stripe has started a rumvolution with the launch of Rum Stripe, a rum-infused mixed drink in two bold flavours: Cranberry and Coconut & Pine.
Never ones to be left out The Jamaica Observer Table Talk Food Awards judges enjoyed a private taste session, Thursday last, at the Jamaica Food & Drink Kitchen, hosted by Jodi-Ann Campbell, Rum Stripe brand manager, who shared that after extensive market research it was concluded that Rum Stripe is exactly what the market craves. Indeed, Campbell references the tasty blend as "a party in a can". No better moniker, we reckon, for the series of summer parties that will roll out in a few months.
Helen Simpson, quality and local raw material manager at Red Stripe, added that the formula, which took a year to perfect, lends credence to the belief that Red Stripe is committed to innovation, customer satisfaction and, most importantly, staying ahead of the curve in the beverage industry.
Not much to add, really, save raise a toast to the Rumvolution!
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