Alkaline featured in Givenchy’s SS22 campaign

KINGSTON, Jamaica – Dancehall superstar Alkaline has been featured in French luxury fashion and perfume house Givenchy’s SS22 campaign.

The photos of Alkaline rocking the brand’s high-end fashion surfaced on Monday on social media.

Alkaline, given name Earlan Bartley, had songs such as After All, My Side of the Story, Company, Ocean Wave, and One More Time featured in Givenchy’s Spring/Summer 2023 Collection at Paris Fashion Week in June last year.

According to World Music Views, the brand’s Creative Director, Matthew Williams, shared that his inspiration this season was the style of the Jamaican artiste.

Kendall Jenner is also featured in the SS22 collection, wearing standout pieces and carrying the brand’s handbag, known as the “Kenny.”

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