KINGSTON, Jamaica – ‘Time to shine’ artiste, Laden, is set to headline FRI-NALLY’s fourth anniversary event to be held on Friday night, at 35 Hope Road, Kingston.

Powered by Campari, this anniversary event promises an unforgettable night of pulsating beats, electrifying performances, and unbeatable vibes.

Promoter of the event, Jared Samuels, said the artiste who first came on the scene in 2006 during the Television Jamaica Digicel Rising Star competition, was chosen to perform because he would be a good fit for the audience at the event.

“One of the reasons we chose Laden, is because we know he has hits, and we wanted to be able to offer our patrons something special, and we know that Laden hasn’t been on the scene for a while now,” Samuels explained.

“We consistently provide a quality event, a great experience and non-stop vibes. We have the who’s who of Kingston and other communities around the area that are always present at the event,” he said.

Mark Telfer, Brand Manager, Campari said patrons should prepare to be captivated.

“Laden is well-known for his dynamic stage presence, and I am confident that he will elevate the anniversary event and leave patrons satisfied. Campari is also pleased to support the organisers of FRI-NALLY for their fourth anniversary celebration,” Telfer said.

The renowned Bishop Escobar and Coppershot Sound will be fueling the energy for the night around the wheels of steels, with a lineup that promises to keep patrons dancing.

Fri-Nally takes place every other Friday and has become synonymous with a good time. Partnering with Campari, a brand with a rich history and a commitment to bringing passion and creativity to entertainment, this brings the perfect blend of music and fashion to a vibrant social scene.

This milestone anniversary is not just a party said a statement from promoters on Thursday; rather it’s a testament to four years of unparalleled fun, where every other Friday is a Fri-Nally night! It’s a celebration of life, music, and the joy of coming together.

“Whether you’re a loyal Fri-Nally follower or a newcomer ready to experience the magic, this is your invitation to join the celebration of four years of unforgettable Friday nights,” the statement read.