With more than a decade in the music business, Vas Productions has worked with some of the biggest names in the local music fraternity. Still, as a label that prides itself on excellence, Vas Productions is always looking to move to a higher level. With that in mind, the label embarked on its latest project.
SAFE, a 13-track compilation by Vas Productions’ very own Marlon Asher is set to feature the likes of Capleton, Taurus Riley, Sizzla and Masicka. According to Vas’ executive producer, Richardo Vasconcellos, the body of work will “put Reggae back on the map.”
“I definitely see this project by Marlon Asher called SAFE putting Reggae back on the map. The first single Diamonds and Gold is definitely a hit and expected to be the Reggae hit for 2023 and I’m not being bias. It features Taurus Riley and Capleton and the production and work that went into this song has really made it stand out above all. Thanks to Breadback Productions for making it possible,” he said.
Continuing, Vasconcellos said “Marlon Asher is signed to Vas Productions and we have collaborated with Don Corleonie to produce the 13-song album. Marlon Asher is a great artiste and what’s important to Vas Productions is the message in the music. As a label we only put out positive music that can uplift the people to live a positive life and this project will do that.”
Always thinking big, Vasconcellos says he believes the project has Grammy potential.
“Being produced by one of Jamaica's biggest producers, Don Corleonie and executive produced by Vas Productions, we are definitely aiming to bring home a Grammy. When we started doing this project Don Corleonie said to me that we brought back a joy to him with the Reggae music and he was not gonna do the project unless he do it to the best of his ability,” he said. “The project has features from Sizzla, Masicka, Capleton, Tarrus Riley, J Boog, Luciano and Slightly Stoopid. Ten videos have been completed for the project so far so we’re expecting big things from this one.”
Vas Productions which is known for its musical series, Life of a Ghetto Youth, is looking to cement its place in the local music fraternity with the third installation of the project. Vasconcellos told Observer Online that Life of a Ghetto Youth 3 will be “Reggae-infused with a little Hip Hop vibe for the international market.”
“We have been working on the project for the last three years. Produced by Major Seven and executive produced by Vas Productions with features from Dexta Daps, Movado, Masicka, Sizzla, Capleton, Jah Cure, Bunji Garlin, Luciano, Dre Island, Kezmandi, Bugle, Munga, Jah Melody, Wyclef, Rapsody, Marlon Asher and Beenie Man, it is definitely something to look forward to.”