JMMB Elevate 5.0, held at the AC Hotel in Kingston under the theme ‘Living Your Best Life,’ did not disappoint.

The day-long hybrid event encouraged participants to reflect on and celebrate their achievements in 2022 even as they looked to the year ahead. Headlining the conference were internationally recognised author, entrepreneur, and relationship expert, Paul C Brunson, who made his return to the JMMB Elevate stage for the second time as a keynote speaker, alongside Dr Terri-Karelle Reid, media personality, entrepreneur and community-builder.

In her delivery on ‘The Journey to Creating The Life You Want,’ Reid shared, “You have to outwork your self-doubt. One of the biggest things that keeps us back in life is self-doubt. I’m grateful to have been raised by my grandmother and mom who taught me to just try. You won’t lose anything by trying, and when you try and give things your best shot, everything starts to get bigger. You can buy all the books in the world, pay for all the sessions and attend all the workshops but if you don’t try outside of that, then you’re creating nothing. You have to look at execution over inspiration and execution over motivation. You have to take action. We absorb every day but we do not take action. The idea is that you have to actually take a step and outwork your self-doubt.”

Brunson, too, who dropped a few pearls of wisdom during his discussion on ‘Building and Monetising Your Personal Brand,’ expressed, “It really feels full-circle to be back and to have my family here this time to see me onstage. They’re such a big part of my story. My hope is that I continued from where Terri started with the point to ‘outwork your self-doubt’. I think that my life is testimony to that because I don’t have any skills that anyone else in this room doesn’t have, but it’s through using strategy-consistent, targeted, unmissable content that I’ve been able to create my career. So, what I really hope is that people leave here with the belief in themselves, that they can do it too.”

Other sessions featured The Money Coach Anna Palomino; Keisha Bailey, financial strategist and founder of Profit Jumpstarter; David Rose, business journalist, Jamaica Observer; Peter Thompson, group chief investment manager at JMMB; and Camille Steer, senior corporate manager, fund services at JMMB.

This year’s staging of Elevate saw approximately 1,700 guests both virtually and in-person in its new hybrid format, which was adopted to cater to the demand both locally and internationally.

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Photos: Leo Hudson and Naphtali Junior