Monday, November 14, 2022

My Brand Compass heads north-east!

After a succesful roll-out of her book My Brand Compass: The 13 C's to Building your Personal Brand earlier this year, sought-after public speaker and event host Dr Terri-Karelle Reid took her book tour to the twin-island republic of Trinidad and Tobago.

The launch event took place at the residence of the Jamaican High Commissioner to Trinidad & Tobago Arthur Williams. Approximately 50 specially invited members of her 'TK Tribe' — the name she affectionately calls her supporters — joined Reid to celebrate.

Overwhelmed by the T&T support Reid welcomed her guests and admitted that she had never envisioned a book launch in another country. "This started out as a little cheat sheet which then morphed into a full-fledged book that I launched in Jamaica. Now here I am, seven months later, with my book being launched in Trinidad and Tobago. It's surreal, but I am thankful and blessed. Thank you all for being a part of my community and for contributing to my life in some way, shape, or form," she said to the gathering in Port of Spain. My Brand Compass is dedicated to Reid's grandmother Millicent Audrey Scott, who she admits, "planted the seeds of knowledge and wisdom that made me a great brand long before I even knew that I would be one".

Page 2 shares highlights.

Jermaine Duncan
Lady In RedYou can always count on My Brand Compass author Dr Terri-Karelle Reid to flash her killowatt smile.Jermaine Duncan
NOTHING BEATS STRATEGYDigital Strategist Keron Rose shared a moment with Dr Terri-Karelle Reid at the Trinidad and Tobago launch of her recently published book My Brand Compass.Jermaine Duncan
Rock Solid SupportJamaican-born Guardian Media Group Managing Director Karrian Hepburn-Malcolm (right) and her son Zylan were out to support Reid.Jermaine Duncan
Take TwoJarrod Best-Mitchell, in addition to purchasing three copies of My Brand Compass, also managed to sneak an 'ussie' with the author Dr Terri-Karelle Reid.Jermaine Duncan
Signed With LoveAuthor Dr Terri-Karelle Reid was all too happy to gift Jamaican High Commissioner to Trinidad & Tobago Arthur Williams an autographed copy of My Brand Compass.Jermaine Duncan
#TKTribeThe Trinidad and Tobago launch of Reid's (second left) book My Brand Compass would not have been a success without her T&T-based organisers who joined her for a photo op. They are (from left) Leisel Douglas, Tisha Jack and Tynisa Scantlebury and Reid's Executive Liaison Alex Sterling.Jermaine Duncan

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at


  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed:
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email:
  7. Lastly, read our Terms and Conditions and Privacy Policy

Which long-term investment option is more attractive to you at the moment?