MONTEGO BAY, St James– ATL Motors will launch a branch here next year, according to Adam Stewart, deputy chairman of the group.

” I have a special announcement to make to the Montegonians. I have been living here now for six years and every time I want to service my car I have to drive for four hours. ATL Motors is going to be opening up full sales and service right here at Montego Bay at this store on the first of April,” said Stewart at a cocktail party hosted by the ATL Montego Bay branch on Monday.

The event was attended by a slew of shoppers, ATL employees from the Kingston and Montego Bay branch office; and business interests, including chairman of the ATL Group, hotel mogul Gordon “Butch” Stewart.

Zachary Harding, ATL’s chief executive officer usedthe ocassion to introduce Montegonians to the ATL credit card concierge, a new service offered by ATL. The ATL credit card concierge concept provides shoppers the opportunity to shop on the Internet for ATL products by way of the ATL website atljamaica.com.

” We want you to know that we have a new service called the ATL credit card concierge. We know that all of you are busy and you don’t have the time to drive out on the marl road. All you need to is go on the Internet and visit the website atljamaica.com find the product you want call in, place the order and we will have the product delivered to your doorstep with a mobile credit card machine accepting credit and debit cards,” he said.

Harding noted that in its bid to better serve its customers, ATL has provided extended training to members of staff.

“So far this year we have accomplished a lot, we have really been trying to get out there meet with you the customers so we can better serve you. We have gone through extensive customer service training and that is actually an ongoing process,” he said, adding that the sales team had also been specially trained to give better service.

Monday’s soiree also saw Opera singer Rory Frankson thrilling with several classical selections including

‘What a Wonderful World’, ‘Ave Maria’, ‘Imagine’, ‘Time to Say Goodbye’ and We wish you a Merry Christmas.