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Teenage
Dominic Bell Observer TEENage writer UWI  
May 17, 2010

Drake finds Love in JA

TEENage Hitvid Review

Earlier in the year, TEENage Hitvid had previewed the video shoot for Drake’s single, review above titled Find Your Love . The video has recently been released and has garnered immense buzz amongst social networks, YouTube and entertainment critics alike.

For too long the potential of a music video’s impact has been forgotten. Nowadays the perception of a music video is simply adding visuals to a song. This has been perpetuated not only due to a decline in the recording industry’s revenue which has led to lower budgets for promotion tools such as videos, but also wanting to hurry a video for viral marketing online.

Find Your Love differentiates itself from the pack with its relevance to the song’s lyrics, well-written script and captivating storytelling qualities.

Mavado’s applaudable acting skills were showcased in the video and have revealed a lane for him in Jamaican mobster type films in the future.

Scenes were shot in locations that included Port Royal, The Building and Cassava Piece, all of which played an integral role and backdrop for Anthony Mandler’s video directing.

The song is about Drake trying to find the love of another, which in the video is the mistress of a Jamaican don portrayed by Mavado. The video added a flush of emotions parallel to the song’s lyrics as it executed the extent to which Drake would go for the love he desires.

TEENage Hitvid believes that Find Your Love is the most eye-catching and emotion stirring video to be released since the year has dawned and has definitely lived up to its hype and expectation.

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