The makers of Tru Juice, Trade Winds Citrus, have embarked on a ‘No Sugar Added’ campaign that will coincide with its inclusion at the Jamaica Manufacturers Association Expo which officially opens today, Thursday June 17. The company has been receiving significant demand for its range of products but in particular its No Sugar Added line, which consists of Orange, Ortanique, Fruit Punch, Pineapple and Apple.

This line was initiated to meet the changing needs of its consumers and further embrace consumers who boast healthy lifestyles.

According to Peter McConnell, Trade Winds Citrus managing director, the campaign is of utmost importance to the company because it was borne out of a need to completely satisfy its consumers with its products.

“Tru Juice gives it to you straight, from the fruit to the bottle, our juice is 100 per cent and 100 per cent Jamaican,” McConnell said.

“In today’s competitive world, we have to do what it takes to stay on top. For us that means pleasing the consumers and listening to their requests and comments. Our No Sugar Added and Tru Tea lines have come along to satisfy the needs of the health conscious. We are devoted to providing the best products for our consumers and we are grateful for their unwavering support,” McConnell added.

Tru Juice’s No Sugar Added Juices contain a high percentage of Vitamin C, a powerful antioxidant and immune system booster. Scientists believe that antioxidants may counteract the harmful molecules called “free radicals,” which they believe may contribute to the onset of several major diseases. Vitamin C fights cell and tissue damage and also helps maintain collagen, the substance that helps the human body repair body tissue. Not only is it very tasty, various medical studies show that natural juices may help lower both cholesterol levels and blood pressure levels, and provide Beta Carotene and Folic Acid, which our brains need for proper development.

Fruit juices also have anti-aging benefits due to the folate content. Folate plays a major role in the reproduction of new cells and helps with healing.

The World Health Organisation recommends that five portions of fruit and vegetables be included in the daily diet to protect against a variety of diseases. One delicious glass of Tru Juice’s No Sugar Added juice can count as one of your important five portions per day. Tru Juice No Sugar Added Juices is the only line of juice recommended by the Medical Association of Jamaica for the past six years.

The Tru Juice booth at the JMA Expo will showcase a 360 degree view of farm fresh orange juice from the groves to the bottle.