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Saw 3D takes top slice with $24.2m
1. Saw 3D $24.2 million
Entertainment
October 31, 2010

Saw 3D takes top slice with $24.2m

LOS ANGELES, USA (AP) — Psycho killer Jigsaw has come back to life at the box office.

Lionsgate’s Saw 3D, billed as the final installment in the series about Jigsaw’s legacy of bloody terror, debuted as the Halloween weekend’s No 1 movie with $24.2 million, according to studio estimates yesterday.

That was $10 million more than the debut of last year’s Saw VI, the first dud in the annual horror franchise.

“Last year, a lot of people said, ‘OK, that’s it. Put a fork in it, it’s done’,” said David Spitz, head of distribution for Lionsgate. “The following week, we were all disappointed and thought, what can we do to reinvigorate the franchise? So we shot the movie in 3-D and said this is the final chapter.”

It paid off, though Saw 3D still brought a modest return compared to earlier chapters in the Saw series, whose second, third, fourth and fifth movies all topped $30 million over opening weekend.

Saw 3D also had a soft debut compared to the previous weekend’s No 1 movie, Paramount’s Paranormal Activity 2, a newer fright franchise that opened with $40.7 million. Paranormal Activity 2 slipped to No 2 this weekend, raising its total to $65.7 million.

“Seven years into it, obviously, that’s a long time for one franchise to hold up year after year,” said Paul Dergarabedian, box-office analyst for Hollywood.com. “Other types of horror movies have come into vogue. Saw is part of that whole torture-porn genre, which has gone from great success to lesser success. But they’ve had a good run. There’s nothing to complain about here.”

Saw 3D also had the benefit of premium prices for 3-D screenings, which cost a few dollars more than tickets for 2-D movies. According to Lionsgate, 3-D projection accounted for roughly 77 per cent of Saw 3D screenings but 92 per cent of the movie’s revenues.

 

 

 

2. Paranormal Activity 2 $16.5 million
3. Red $10.8 million
4. Jackass 3D $8.4 million
5. Hereafter $6.3 million

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