Some stand out Jamaican entertainers will grace the stage this Sunday, December 12 for the Red Stripe Bold Concert on Knutsford Boulevard in New Kingston. This, as the brand launches its Stand Out campaign.

The holiday season gets an early start courtesy of Red Stripe Bold as the concert is set to feature acts that include dancehall mega-star Vybz Kartel, Cham, I-Octane, Tarrus Riley and Lady Saw, all outstanding entertainers who have made a big impact on the local industry.

The vibrant Red Stripe Bold campaign also features models Jaunel McKenzie and Nicole Grey, DJ Liquid and Pnut Brown, promoter of MoBay’s Shorts Circuit, among others.

According to Red Stripe Bold’s Brand Manager Safia Cooper. “These artistes are bold, successful individuals who have achieved great success in the industry. We will use this event to officially launch our Stand Out campaign for the brand which will carry through to next year.”

Cooper adds, “This campaign also features young fashion and entertainment icons that embody the look and feel of Red Stripe Bold and that Jamaican ambition that the brand represents.”

She also said Sunday’s event would create an experience for their consumers that would be enjoyable, exciting and stand out in more ways than one. Added to the entertainment package will be music by Liquid, Renaissance and Coppershot.

“Red Stripe Bold plans to up the ante this Sunday when the brand unveils an entertainment showcase like no other,” said Cooper. “We will be putting all the elements that we feel our consumers expect of us and all those that we think will make the experience memorable and bold. This event will be the first of a series set for the season and will feature some of the biggest names in music. We are happy to make this experience an inclusive one; one that caters to all our consumers and hope that everyone will come out and have a good time.”

Entertainment events in the form of Absinthe, Renaissance Christmas Party and a New Year’s Eve Party in Montego Bay will follow Sunday night’s concert.