THOUSANDS of Jamaicans huddled around their LIME Mobile TV phones on Sunday night to witness the broadcast of the Buju Banton and Friends Before the Dawn Concert broadcast live from Miami.

“Just as we predicted, it was a once-in-a-lifetime event on all levels. Not only was it an amazing concert but it was also a spiritual experience for everyone who watched it,” said LIME special projects manager Stephen Price.

“Thanks to LIME Mobile TV many of us were able to stay at home and still enjoy the concert and we definitely felt connected with all the fans who were there in Miami to see Buju make his much-anticipated return to the stage,” he added.

The concert which also featured appearances by top local and international acts was one of two major productions that were streamed in real time and digital quality on LIME Mobile TV. On Saturday, LIME showed the classic roots reggae showcase, Rebel Salute live from Port Kaiser in St Elizabeth.

Last week, the telecoms company announced a mega-sale event, where persons could trade in phones from other networks in exchange for high-end mobile television-enabled phones, just in time to view the two events.

The sale caused long lines at LIME outlets across Kingston and St Catherine where the special was being offered. Price described the promotion as a major success and disclosed that the customer response was so overwhelming that the company ran out of handsets before the end of the second day of the sale.

“This is just the first of many more exciting offers from LIME,” promised Price. “The recent strides we have made with breakthrough technology like Mobile TV are symbolic of the ‘E’ for entertainment in LIME and we are now moving firmly into the realm of content provision.”

In November 2010, LIME launched the Caribbean’s first mobile television service in Jamaica which offers premium programming in digital quality including local and international news, sports and entertainment channels.