Nuvo, the world’s first sparkling liqueur has chosen the second city, Montego Bay, for its official launch in Jamaica at an event hosted by local distributors, Red Stripe.

The launch will be held at Pier 1.

Nuvo promises great entertaining performances by its local celebrity Nuvo ambassadors, Lady Saw and Tifa, two of Jamaica’s top female entertainers.

“We guarantee that this event will spell nothing short of premium as Red Stripe is proud to be the distributors of this award-winning liqueur . Nuvo, which is the first product of its kind, will be on show at the launch. We invite you to come out and enjoy a few glasses of the good life,” said Safia Cooper, brand manager, spirits, liqueurs and reserve brands.

Raphael Yanofsky the founder of this beverage is expected to be among the persons in attendance at the launch. He is set to address the gathering on his creation and divulge plans for Nuvo in Jamaica.

The patrons will be welcomed with a sparkling, complimentary glass of Nuvo after walking the pink carpet at the grand entrance The themed event also has a pink and black colour code.

Nuvo is associated with many big names across the world and is a favourite for celebrities such as Kim Kardashian, Ludacris, T-Pain, and was considered to be the perfect drink by Sex and the City character, Samantha Jones, played by Kim CatTtrall.