KINGSTON, Jamaica — At least 12 employees with the CVM Television (CVMTV) have been dismissed from their jobs as part of a restructuring exercise at the broadcast media company.

Vice-President Sales and Marketing, Ronnie Sutherland, said the redundancies took effect yesterday and involve a mix of administrative and ancillary personnel.

He said that the redundancies form part of an ongoing exercise aimed at further improving the 18-year old company.

“I would rather not say it’s a cost cutting (measure) as it is a furtherance of our effort to build efficiency in the business. We are moving to bring closer alignment to all we do to what we want to achieve. The market is as such that we can’t get by with waste.

“With all the analysis and assessment that we’ve done, we’ve come to the view that we can effectively go forward with less of some of the things that we’re now expending resources on,” said Sutherland, noting that this may not mean that CVMTV is necessarily reducing the staff complement, as in going forward there could be additional hiring.

Sutherland said that yesterday’s exercise involved lower level staff.;

“The process here is a clear determination to build efficiency. This time (is) different from the most recently …these are much lower level redundancies,” said Sutherland dismissing concerns that the company honoured all its obligations under the Labour Relations Industrial Act.