LIME, the Caribbean division of Cable & Wireless Communications (CWC), has launched a pay TV service in Barbados, its first TV over broadband product in the Caribbean.

Branded ‘LIME TV’ subscribers nationwide can watch up to 130 channels and video on demand content delivered to a set top box, or connected device, in the customer’s home over a broadband connection.

Basic channels available include the major US networks, ABC, CBC and NBC, sports channels such as ESPN, music channels including MTV, children’s channels including Nickelodeon, news channels and lifestyle channels including the Warner Bros channel and BBC America.

LIME has also launched its own channel, LIMEstyle, to showcase its products, services and promotions.

LIME TV also has a number of premium sports and movie channels including HBO and Max (formerly Cinemax).

Chris Dehring, Chief Marketing Officer of LIME, commented: “Our goal is to provide consumers with a pay TV product that is functionally superior to their current experience, delivers higher levels of service and is easy to use. The launch of LIME TV is an important step towards delivering entertainment services to all our customers. Pay TV is an important growth opportunity for us.”

CWC has pay TV services in a number of its businesses including Panama and Monaco.

In the Caribbean LIME provides a digital TV service in St Lucia and a mobile TV service in Jamaica.

Barbados is one of LIME’s largest markets in the Caribbean with a population of around 287,000. LIME is the leading provider of mobile, fixed line and broadband services in the island.