Grace on the move
GRACEKENENDY will over a seven-month period be giving away three Nissan motor vehicles to customers islandwide as part of its ‘Grace on the move campaign’.
“This campaign is divided into three sections, road to champs, our family and back to school,” Don Wehby, the company’s chief executive officer told the recent launch.
“All of our staff will be hitting the road. We are going to be visiting all our customers, re-engaging our customers, listening to see how we can improve and service our customers better and, by extension, our consumers,” he said.
A Nissan Versus motor vehicle, valued at $3.2 million, will be given to a lucky customer on March 28, at the Annual Boys’ and Girls’ Championship.
On June 27, another customer in Clarendon will drive away a Nissan Juke motor vehicle, valued at $4.7 million.
The final draw will commence on August 29, symbolising the end of the campaign. Up for grabs will be a Nissan X-Trail, the priciest of the three motorcars, valuing 5.3 million.
“Every fortnight we will be giving away lots of prizes that you heard mentioned before, weekend for family of four, stoves, microwaves, laptops, baskets of groceries and lots and lots more,” said Oral Richards, project manager.
Richards pointed out how simple it is to become a winner.
“All you need is five Grace labels, you mail them in and complete the slogan, ‘Grace bringing good taste to life’, so those are the two things that will qualify you,” said Richards.
He added that customers should attach their names and contact information to entries so they can be easily contacted if selected as winners.
While labels from any Grace product will be accepted, Richards said that customers who send in Tropical Rhythm tomato ketchup, baked beans, cock soup and Vienna sausage labels will stand a chance to win additional prizes.
Leslie Nembhard, marketing & sales manager at Fidelity Motors, agent for Nissan vehicles, stated that he was excited to partner with GraceKennedy.
“What I like about Grace is that Grace really cares,” said Nembhard. “We are very happy to be on board, [and] we are very excited about going across the country and to showcase our vehicles…,” said Nembhard.
— Racquel Porter
