Brand Managers

National Baking Company (NBC) – Terrence Slater

Rainforest Seafoods – Roger Lyn

Thursday Life (TL): Why is National Baking Company partnering with Rainforest Seafoods this Easter?

National Baking Company & Rainforest Seafoods (NBC & RS): National Baking Company and Rainforest Seafoods sell, distribute and market complementary products that satisfy the taste and preferences of Jamaican consumers. The seafood product offerings of Rainforest Seafoods serve as a perfect combination with our National crackers and bread, which is a popular meal for most Jamaican consumers at home and abroad during the Easter season.

TL: Why is Easter such a significant time of year for both companies?

NBC & RS: Easter presents an opportunity for both National Baking Company and Rainforest Seafoods to showcase the best brands on offer in the local baking and processed seafood industry. At this time of year we look forward to delighting our consumers with our buns, fish, bread, crackers and all these products that make delightful meals that satisfy our consumers and their families during the Easter period. We also take the opportunity to execute consumer engagement activities using a variety of media: Facebook, in-store promotions and sampling executions that our consumers look forward to on a yearly basis.

TL: What attracts consumers to your brands?

NBC & RS: Both companies are committed to quality and a positive consumer experience. Consumers can expect high-quality products processed at the highest standards with safe and attractive packaging that preserves freshness and delivers the best taste guaranteed.

TL: Where can consumers find your brands?

NBC & RS: National Baking Company and Rainforest Seafoods have a very strong distribution network. Our branded trucks deliver our products fresh and ready to eat islandwide to all the major supermarkets, wholesales and commercial establishments islandwide.

TL: Where can consumers find out more about your brands?

NBC & RS: NBC and Rainforest Seafoods use a variety of media to promote their brands. Both companies advertise frequently and have a wide following on our Facebook pages, which is becoming more popular for advertising purposes.

TL: Do you have anything else to share with your consumers?

NBC & RS: National Baking Company and Rainforest Seafoods wish all our customers a happy and safe Easter. Our only wish is that you continue to enjoy our brands and provide us with feedback so we can continue to improve and serve you better now and for years to come.

Win! Win! Win!

Answer this easy question:

Why is Easter such a significant time of year for National Baking Company and Rainforest Seafoods?

The first six Thursday Life readers to send the correct answer by e-mail to:marketing promotion@jamaicaobserver.com by 12:00 noon today, Thursday, March 26, 2015 will each win a gift basket of a variety of National Baking Co products and a gift certificate from Rainforest Seafoods.

Winners will be contacted by telephone to claim their prizes. Please include your name, occupation and contact number. Prizes will be presented at the Jamaica Observer head office 40-42 1/2 Beechwood Avenue, Kingston 5.

A valid form of government identification must be presented in order to collect the prize. Persons must be 18 years and older to enter.

Authorised under section 58 of the Betting Gaming & Lotteries Act.

The Jamaica Observer reserves the right to use winners’ images in any advertising or promotional activity without compensation. Employees of the Jamaica Observer, ATL, ATL Automotive, Island Routes, Sandals, Beaches or Grand Pineapple Resorts and their families, ie parents, spouse, siblings and children are NOT eligible to enter.