Rihanna reigns
Without releasing her long awaited albumANTI in 2015, the #BBHMM artiste Rihanna is today’s most marketable celebrity, according to data from the market trend researchers The NPD Group.
The musician, model and sometimes fashion designer outranked other brand name celebrities including Angelina Jolie, Tim McGraw and Stephen Curry. In second place was none other than the Beyoncé “Queen Bey”, followed Ne-Yo, who is today’s most marketable male artiste, followed by Usher and Wiz Khalifa.
Rihanna has an index score of 367 which means that she has almost 3.7 times as many strong branded endorsement opportunities, than that of the average “big-name” celebrities. Celebrities have been considered powerful endorsement opportunities for brands.
The Bajan Beauty has also worked with various companies including Jeep, Puma and Samsung.
So, let’s all welcome Rihanna in 2016, her diamonds are here to stay. She will forever reign.
