Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • Videos
  • Career & Education
  • Classifieds
  • All Woman
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Design Week
Cannabis: the new Californian gold rush
Adelanto City Council Member John &ldquo;Bug&rdquo; Woodard, Jr, looks at red paint markings for electricians making preparations for the greatly increased electricity demands of a future marijuana farm in the &ldquo;green zone&rdquo;, an area designated by the city for the development of industrial-scale marijuana cultivation. (<strong>Photos: AFP)</strong>
Business
September 19, 2016

Cannabis: the new Californian gold rush

ADELANTO, United States (AFP) — Two years ago, the city of Adelanto, a crumbling outpost in California’s Mojave desert, was facing a bleak future as it teetered on the brink of bankruptcy and struggled with double-digit unemployment.

“We were about to vanish, to be incorporated into another city,” says councilman John “Bug” Woodard Jr “The place was dying and in total despair.”

Today, however, the once-desolate town is firmly back on the map, having joined a handful of communities in California in embracing large-scale commercial cannabis cultivation — a move that smells of success as the state prepares to vote in November on legalising the use of recreational marijuana.

Though California already allows the use of medical marijuana, the initiative to fully legalise the drug — seen as likely to succeed — is expected to transform the most populous state in the US and one of the world’s largest economies into a new epicentre for cannabis, bringing in billions in revenue.

According to the Arcview Group, a cannabis investment and research firm based in California, medical and recreational marijuana sales are expected to more than double to US$6.5 billion in the Golden State by 2020 if the drug becomes fully legal after November.

Nationwide, the legal cannabis market — which stood at about US$5.7 billion in 2015 — is projected to reach more than US$23 billion by 2020, according to Arcview.

Apart from California, several other states including Arizona, Maine, Massachusetts and Nevada will also vote on legalising recreational marijuana on November 8, at the same time as casting ballots in the presidential race.

A similar ballot measure in California failed in 2010 but support has grown since, with Silicon Valley billionaire Sean Parker among backers of the latest initiative, which has the support of 58 per cent of voters according to a recent USC Dornsife/Los Angeles Times poll.

For Adelanto, the signs pointed to an opportunity too good to pass up.

Last November, the town became among the first in California to permit medical marijuana cultivation.

The decision to welcome marijuana growers led to a flood of high-end investors rushing to the town of 32,000 residents to buy up warehouses and plots of land in two so-called “green zones” earmarked for cannabis cultivation, local officials say.

“All of a sudden, we have people driving over here in Bentleys to look at property,” said Woodard, 57, a real-estate agent with wispy shoulder-length hair who organises an annual jazz festival in the desert.

“Here you have a building that was bought for US$725,000 a couple years ago and now it’s worth four million,” he added, pointing to an expanse of land dotted with warehouses surrounded by Joshua trees and brush.

“When you say Adelanto now, everybody knows where it is.”

Among the celebrities who have reportedly joined the mad scramble to snag a producer licence in the city, Woodard says, are rapper Snoop Dogg, one of reggae legend Bob Marley’s sons, Ky-Mani Marley, and actor Tommy Chong, of cult comedy duo “Cheech & Chong.”

City officials said they expect cannabis production to easily reach 100 tons annually once farming gets fully underway, bringing in much-needed tax revenue to the decrepit town until now known more for its three prisons than for being pot-friendly.

We are on the precipice of taking over the industry,” Jermaine Wright, a former pastor and member of the city council, said assuredly. “We’re doing what no other city has done when it comes to marijuana and this is going to bring in other businesses and manufacturing.”

The city’s cannabis ordinance stipulates that 40 to 50 per cent of the workforce must be drawn from the local population, a measure that should significantly reduce unemployment, local officials say.

So far Adelanto, which means progress in English, has issued 35 licences to grow cannabis and expects to hand out more in coming months, Woodard said.

Dan Olson, who owns a company that manufactures air filtration equipment in one of the “green zones,” said he has seen the town transform as it prepares for the expected windfall from cannabis farming.

“I go out for a walk in the desert every morning and I can see the change,” said Olson, whose company has been in the city for 12 years. “You now see all these cars with black tinted windows driving around and you see all these warehouses where the weeds have been pulled and you know it’s going cultivation.”

Christopher Goodman, 59, who is in the process of purchasing several warehouses in the city, said he expects to reap millions from his investment.

“The demand is here, and the more people get educated about cannabis the more people will use it,” said Goodman, who was in the auto business before turning to cannabis farming several years ago.

“I’ll tell you what, I’d much rather smoke cannabis than drink beer, and I mean that wholeheartedly.”

 

 

Snoop Dogg<strong></strong>
Adelanto City Council Member Jermaine Wright talks to a reporter inside his Fat Boyz Grill restaurant near the &ldquo;green zone,&rdquo; an area designated by the city for the development of industrial-scale marijuana cultivation.<strong></strong>
Ky-mani Marley<strong></strong>

{"website":"website"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Multiple injuries reported following three-vehicle collision in Negril
Latest News, News
Multiple injuries reported following three-vehicle collision in Negril
July 8, 2026
WESTMORELAND, Jamaica — Several people were rushed to hospital for medical treatment following a three-vehicle collision on the Norman Manley Boulevar...
{"jamaica-observer":"Jamaica Observer"}
Alex Thomas ready for new challenge at Dunbeholden FC
Latest News, Sports
Alex Thomas ready for new challenge at Dunbeholden FC
July 8, 2026
KINGSTON, Jamaica — Alex Thomas is chomping at the bit to get going at his new club, Dunbeholden FC, for the upcoming Jamaica Premier League season. T...
{"jamaica-observer":"Jamaica Observer"}
Jamaica to participate in World Cup, JDA prepares for international draughts event
Latest News, Sports
Jamaica to participate in World Cup, JDA prepares for international draughts event
July 8, 2026
KINGSTON, Jamaica- As football fans across the Caribbean remain glued to the FIFA World Cup, another global tournament is preparing to place Jamaica f...
{"jamaica-observer":"Jamaica Observer"}
Latest News, News
Police to lift Greenvale curfew if area remains crime-free
July 8, 2026
MANCHESTER, Jamaica — Against the backdrop of discussions with community leaders in Greenvale, head of the Manchester police Deputy Superintendent Ode...
{"jamaica-observer":"Jamaica Observer"}
Police urge robbers involved in shooting of pump attendant to surrender
Latest News, News
Police urge robbers involved in shooting of pump attendant to surrender
July 8, 2026
KINGSTON, Jamaica — The police are urging three men connected to the shooting of a pump attendant on  Deanery  Road on Wednesday, captured on CCTV cam...
{"jamaica-observer":"Jamaica Observer"}
3.4 magnitude earthquake felt in sections of eastern Jamaica
Latest News, News
3.4 magnitude earthquake felt in sections of eastern Jamaica
July 8, 2026
KINGSTON, Jamaica — A minor earthquake was felt in Jamaica at 6:20 pm on Wednesday; preliminary reports from the Earthquake Unit have indicated. Resid...
{"jamaica-observer":"Jamaica Observer", "breaking-news":"Push Notifications"}
Holland Bamboo in St Elizabeth to be pedestrianised for eco-tourism — Green
Latest News, News
Holland Bamboo in St Elizabeth to be pedestrianised for eco-tourism — Green
July 8, 2026
ST ELIZABETH, Jamaica — Plans are under way to pedestrianise Holland Bamboo in St Elizabeth and transform the scenic location into an ecotourism desti...
{"jamaica-observer":"Jamaica Observer"}
US bombing to ‘get much worse’ if Iran doesn’t halt attacks: Trump
International News, Latest News
US bombing to ‘get much worse’ if Iran doesn’t halt attacks: Trump
July 8, 2026
AIR FORCE ONE, Undefined (AFP) — President Donald Trump warned Wednesday that US bombing of Iran will increase significantly if Tehran continues to at...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct