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FLOW signs Elaine Thompson
Carlo Redwood (left) and Elaine Thompson at FLOW's headquarters today.
News
February 11, 2017

FLOW signs Elaine Thompson

KINGSTON, Jamaica —Telecommunications firm FLOW has confirmed a multi-year endorsement deal with double Olympic champion Elaine Thompson.

The 24-year-old sprinter, who shot to world-renowned status during the 2016 Rio Olympic Games is currently the holder of sprint-double gold medals (100m & 200m).

Carlo Redwood, FLOW’s vice-president of marketing & products, hailed Thompson as Jamaica’s newest ‘golden girl’ and confirmed that she will be proudly representing FLOW as a brand ambassador for the next four years.

“We are pleased to announce that Elaine has been welcomed on board Team FLOW as our new queen of speed! We are indeed very excited about the future as she becomes integrated throughout several aspects of our customer interactions and we will also be partnering with her on some key initiatives that she has outlined, including giving back to the community,” Redwood said.

FLOW said that it expects the new partnership to resonate well with its customers both in Jamaica and across the region.

“With FLOW, customers can look forward to getting insight into the electrifying journey that Elaine has embarked on, while also learning more about her as an individual. For the duration of our partnership, she will be active in engaging fans and customers in person and online while also letting them into her world as she furthers her outstanding career,” Redwood further highlighted.

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