TELECOMMUNICATIONS company FLOW yesterday announced a new suite of mobile data value plans that ‘frees up’ megabytes for customers to suit their lifestyle and online habits, in what the company said is another bold move to offer customers the best value in the mobile industry.

According to the company, FLOW ‘Lyf’ (pronounced Life) — the catchy new name which alludes to the role that the plan is expected to play in the lifestyle of FLOW data customers — is the latest groundbreaking move from the company.

Said FLOW: “Now all prepaid mobile Internet customers can get free data for up to 75 minutes of WhatsApp calls, up to 500 minutes of enhanced music streaming through the company’s Deezer app, along with free access to the FLOW Sports Network, via the FLOW Sports app. This access was previously reserved for FLOW’s TV customers only. Now, FLOW ‘Lyf’ subscribers will be able to access the Caribbean’s premier sports content via their mobile phone. Streaming from the FLOW Sports App may be done via Wi-Fi or via the customer’s core data bought in their plan.”

The company said the added benefits are only valid once the customer has an active FLOW ‘Lyf’ prepaid mobile Internet plan.

According to Dwight Williams, head of products at FLOW, the decision to introduce the new FLOW ‘Lyf’ plan comes after intensive research and analysis of usage patterns and attitudes to mobile Internet.

“Over the past two years we have seen a significant increase in the usage of mobile data by our customers, moving from voice and text to more app-driven activities like WhatsApp, which require a mobile data connection. We have also seen an increase in the appetite and desire of more customers spanning all generations to get online and to do more; whether it’s social media, entertainment, e-commerce and even GPS navigation,” Williams said. This, he credits to the extensive work done by FLOW to increase data access across the island including education campaigns, providing more affordable smartphones and the upgrade of its mobile network across the island – now offering LTE as well as providing attractive mobile data rates.

“FLOW ‘Lyf’ is about allowing FLOW customers to get more out of the plans they purchase by loading on several ‘extras’ to allow them to do more of what they love online,” added Williams.

To celebrate the introduction of the FLOW ‘Lyf’ plan today, the telecoms company will be offering customers who switch to its network heavy discounts on data-enabled devices with prices starting as low as $2,800 + GCT. Also included in this discounted offer is a $400 top-up when customers trade in non-data phones, more popularly called “bangers”. There will also be other smartphone specials throughout the day.