MONTEGO BAY, St James — Party-goers from the d iaspora and locals are expected to converge on Pier One in Montego Bay this Saturday, for the Tri-City Entertainment production Lifestyle Ja event, dubbed ‘All White – Cabana Lifestyle Music Festival.’

The event is being staged by UK-based marketing company GH & Co Marketing Solutions (UK), Lifestyle Events Jamaica and Tri-City Entertainment (Canada).

UK-based Jamaican entrepreneur Adrian Hill of Lifestyle Events Jamaica said the organisers will be making the event an exciting adventure for patrons, adding that the intention is to make it an annual affair.

“While planning this event, our vision was for it to be different from other major events. This is our first major event in Montego Bay, and we want to make this a premium affair in terms of the target market, organisation, attractions and overall branding. That decision ultimately led to our association with Tri-City Entertainment,” Hill explained, adding, “we have included attractions such as Cabana packages for patrons and a VIP area.”

Hill said opportunities also exist for businesses, such as those in entertainment and lifestyle, to get a booth at the event to showcase their products and services.

“Our target market includes second and third generation Jamaicans who will be coming in from overseas, so it’s a great opportunity to reach them,” he explained.

Top local DJ’s booked for the event include Smoke Infinity, Crazy Chris, Dexta Peppa, DJ Botch, and from Canada DJ Tytus.

“This will be an epic Saturday, with patrons partying in style at the number one tourist spot in Montego Bay,” Hill promised.