Shenseea recently signed a new contract with Campari. The deal will see the artiste participating in advertising campaigns regionally for the Campari brand.

Kamal Powell, Campari regional marketing manager, said Shenseea’s regional appeal made her suitable for the brand.

“Shenseea is a regional brand influencer, with a global reach based on her strong digital presence and the ever-growing popularity of her music,” he said.

The singjay first signed as brand ambassador in October 2017. Her new contract is for two years.

As part of the deal, the singjay will participate in carnival activities across the region.

“Shenseea’s role at Campari Carnival 2019 season in Trinidad will be to make persons come together with her contemporary hits, while they enjoy Campari cocktails responsibly in the fete or on the road,” said Powell.

With a string of hits, including Loodie (featuring Vybz Kartel), Love I Got For You, and Trending Gyal, Shenseea has captured the youth demographic.

She recently represented Campari Caribbean at the 2019 Campari Red Diaries launch in Milan, Italy.

— Kevin Jackson